(Secaucus, New Jersey--May 21, 2010) Hal Long, principal of production company Henry Films (Los Angeles, CA) recently directed a launch video for the 2010 Cadillac CTS-V Coupe that was shot with an array of Panasonic P2 HD and AVCCAM cameras, recorders and workflow tools.
The 90-second video, produced by Aquila Productions (New York, NY), originally screened at the Detroit Auto Show, continues to play at auto shows around the country, and is used in General Motors’ marketing of its new prestige coupe. The Director of Photography was Mark Raker with additional cinematography by Jeffrey Dougherty. (View the video at http://www.youtube.com/watch?v=5RudSMKENQk.)
The video was shot over the course of two days at GM’s test drive facility in Detroit. Camera equipment and accessories were rented from Abel Cine Tech’s Los Angeles office.
The video emphasizes the ultimate performance and comfort of the CTS-V ride. The AJ-HPX3700 P2 HD VariCam (VariCam 3700) was used to shoot the well-appointed interiors and as the B camera when the coupe was on the road. (A Phantom HD camera was used to shoot high-speed footage up to 400-fps of the car idling on the tarmac and peeling out on the track.) The AG-HPX170 P2 HD handheld camcorder was deployed on car mounts and to shoot some interior details in small spaces. The production team utilized the AG-HMR10 AVCCAM compact field recorder/player and AG-HCK10 POVCAM camera on car mounts, the AG-HPG20 Portable P2 HD recorder for real-time P2 back-up of the Phantom and confidence playback, and the P2 Mobile recorder/player for video village review.
“While we needed an ultra high-speed camera for exteriors, the VariCam 3700 integrated beautifully into our specialized workflow,” said Long. “The interiors are a major part of the piece, and shooting with the HPX3700 at full-raster 1920x1080 resolution in AVC-Intra 100, we achieved images that fully convey the passenger luxury inside the car.”
“The HMR10/HKC10 AVCCAM products were a great addition to the production,” he added. “The car in the video was the only CTS-V Coupe in existence and had to appear in the auto show only a week after our shoot, which meant we couldn't do standard car mounts (which can require rigging directly on the body). That's why the POVCAM was such a terrific player -- it only needed suction mounts.”
“Considering its minute size and weight—a little more than ½ pound—the POVCAM is a big performer,” Long said. “We shot in the highest-quality PH mode, using a long lens, and recorded 1080/30p to the HMR10. The car mounts were all about singling out detail, and we got a really nice looking defocused background with the HCK10.”
The video was edited in Final Cut Pro, finished in Final Cut Studio and delivered in DVCPRO HD for presentation on a 100-foot theatre screen at the Detroit Auto Show. “The great thing about the Panasonic lineup is that all of the formats (P2 AVC-Intra, DVCPRO HD and AVCCAM) import into FCP and can cut into the same timeline without extra legwork,” Long said.
Hal Long is an Emmy-nominated director/DP whose commercials have won multiple Prism awards and aired in more than 20 countries. For more information, visit http://www.henryfilms.com
About the VariCam® 3700
Combining uncompromising cinematic quality, film-style operability and the exceptional reliability of solid-state, file-based recording, the VariCam 3700 provides premium-quality performance for narrative feature films, episodic television and commercial production. The 2/3” 2.2 megapixel 3-CCD camera features full native 1920x1080-pixel acquisition and independent-frame recording with 10-bit, 4:2:2 color sub sampling. It records in full-raster 1920x1080 resolution in AVC-Intra 100 for the highest quality, in lower-bit-rate AVC-Intra 50 for extended recording and in DVCPRO HD for added flexibility. The HPX3700 outputs a 4:4:4 RGB dual-link live signal (via HD-SDI) to deliver pristine images for uncompressed workflows and composition of visual effects, while simultaneously recording 4:2:2 HD video in camera. The HPX3700 offers variable frame rates from 1fps to 30fps in single frame increments for overcranking and undercranking. For more information, visit http://www.panasonic.com/P2HD
About the AG-HMR10/AG-HCK10
The HMR10 professional AVCCAM® recorder provides the flexibility of low cost, SD memory card based recording and full 1080 and 720 resolution capture in a small, portable unit. The new AVCCAM recorder utilizes AVCHD® (MPEG-4/AVC High-Profile) compression and is ideal for applications in video production, sports coaching, healthcare, public safety, remote imaging and much more. Equipped with an HD-SDI input and output, the HMR10 AVCCAM recorder is also suitable for back-up recording from any HD-SDI-enabled camera or for use in studio or event production. “AVCHD" and the "AVCHD" logo are trademarks of Panasonic Corporation and Sony Corporation
The ultra-compact HCK10 camera head, nicknamed POVCAM, is equipped with three newly-developed 1/4.1-inch 3.05-megapixel HD resolution 3-MOS imagers to deliver high-quality image quality. The HCK10 camera head is ultra-slim (2.1” W x 2.2” H x 4.8” D) and features a 12x optical zoom lens with Optical Image Stabilizer (OIS) and Dynamic Range Stretch (DRS). DRS, mic settings, iris, focus, zoom control and power are supplied from the HMR10 recorder. Cables connecting the camera to the recorder are available in lengths of three and 20 meters. For more information, visit http://www.panasonic.com/avccam
About Panasonic Solutions Company
Panasonic Solutions Company empowers people whose jobs depend on reliable technology. Panasonic Solutions delivers collaboration, information-sharing and decision-support solutions for customers in government, healthcare, education and a wide variety of commercial enterprises. Products and services within the company’s portfolio include Panasonic Toughbook® mobile computing solutions, projectors, professional displays (including both plasma and LCD), and HD video acquisition and production solutions. Panasonic Solutions Company is a division of Panasonic Corporation of North America, which is the principal North American subsidiary of Panasonic Corporation (NYSE: PC).
For more information on Panasonic professional video products, please e-mail Media&ProServices.PSC@us.panasonic.com