(Newbury, UK--August 2, 2010) Commercial broadcaster TV3, part of Media Prima, Malaysia's leading media group, has purchased a Quantel Enterprise sQ server-based production system to handle all of its compliance editing requirements. The system, which will also provide production playout back-up facilities, is being supplied through Quantel's Malaysian partner, Dagang Teknik.
The new system, scheduled to go on-air towards the end of 2010, will be handling the compliance editing of around 70 hours a day of programming. Once the compliance team completes the editing, finished media will be archived onto DIVArchive under the control of Snell Morpheus. The same interface also enables finished programmes to be restored onto the Quantel system to provide back-up playout in the event of problems with TV3's front-line playout technology. This will be the second Quantel-Snell integrated system, following the successful installation of a Quantel server-based production system alongside Snell automation at Sky New Zealand earlier this year.
At the heart of the Quantel system for TV3 are two sQ servers with 1400 hours of storage, supporting 24 sQ View and sQ Cut desktop media review stations and editors. The system also supports four Final Cut Pro editors, fully integrated into the Quantel workflow.
"We're delighted to be working with Quantel again whose Enterprise sQ technology is already serving us well, so we were confident that the new application will be able to serve the demanding parameters which we need to operate by to stay ahead," said Mr Tan Kwong Meng, Media Prima's Group General Manager of Engineering.
"Ever since we received the then vastly innovative Quantel Paintbox in the mid '80s, we have worked closely with Quantel and have always held the company and its technology in the highest regard; indeed, TV3's news already runs on Quantel Enterprise sQ technology. We therefore had no hesitation in once again selecting Quantel for this challenging new application," he added.
"Having maintained its position as Malaysia's no.1 FTA TV station for over 25 years, TV3 really knows how to serve its audience, and reliable, productive technology plays a key role in helping them continue to deliver," said Ray Cross, Quantel CEO. "We pride ourselves on offering the fastest time to air, the highest quality and the best broadcast workflow. That TV3 has once again chosen Quantel for such a key operation shows that they clearly agree, and we're very happy to be working with them again."
Sistem Televisyen Malaysia Berhad or better known as TV3 is Malaysia's leading free-to-air (FTA) TV network, which has continued to reinforce its market leadership that reaches out to the masses, offering its proven best-in-breed programming and quality content that are relevant to its viewers. Combining the best of local and international content to reach its target viewers, TV3 has been a runaway success, drawing exceptional viewership ratings and strong support from advertisers.TV3 made its debut on 1 June 1984 and rapidly achieved the leadership position as the country's favourite TV station, a position it has maintained even after the advent of Pay-TV. It commands 32 per cent of TV viewership across FTA and Pay-TV networks, with its award-winning programming and news coverage. It continues to remain as a mass-market station serving the best content for all Malaysians with TV3 as the No 1 TV station in the country and holding the nation's Top 10 programmes. Being number one in news and localized content, TV3 has also managed to continuously maintain ratings which made up the entire Top Ten programmes listed weekly (Source: AC Nielsen).
TV3 is a wholly-owned subsidiary of Media Prima Berhad, the leading integrated media investment group in Malaysia.
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Quantel is a world-leading developer of innovative, high performance content creation and delivery systems across post, broadcast and DI. We are passionate about creating the most open and efficient tools for the digital age. Quantel's product range includes: multi-resolution finishing systems; award-winning color correction solutions; stereoscopic 3D post systems and integrated news and sports production systems. They all deliver the creative, productive and profitable workflows that give post houses and broadcasters the edge they need to thrive and grow in today's highly competitive global media market.