(Hollywood, California--September 13, 2010) The Hollywood Post Alliance has announced today that Digital Vision will be honored with the industry trade organization’s respected Engineering Excellence Award for its High Dynamic Range (HDR) workflow.
The HPA Engineering Award, widely considered one of the most sought after honors in entertainment technology, showcases outstanding product or technology application offerings in post production.
Digital Vision’s HDR workflow was developed in response to the needs of customers in the rapidly evolving ecosystem of content creation and delivery elements. Historically, production has relied on a 10 bit film centric pipeline, but increasing pressure on today’s deliverables has elevated those requirements, demanding unsurpassed precision and quality. In response, Digital Vision pioneered a color workflow with true HDR support using 16 bit "Half Float" OpenEXRs. The Open EXR based workflow means that high dynamic range content can be graded in "Half Float" native format in real-time without any pre-conversions, loss of dynamic range or precision, allowing rendering and previewing at the intended delivery format, whether for Digital Cinema, film output or Blu-ray, without premature loss of quality during the color Mastering process.
Bruno Munger, Senior Product Manager for Digital Vision, commented that, “Ultimately, it is our customers who continually raise the bar of excellence, and they help us push the boundaries in non-linear grading both in terms of creation and technology. This HDR workflow impacts many aspects of the color grading process by opening up the process to 16 bit Half Float color space. We believe that it represents a dramatic improvement in the art and management of the color workflow from ingest to delivery.” Concluding Munger noted, “It is an absolute honor to be recognized by the HPA with an Engineering Award; we consider it the gold standard. Because it comes from our community and our peers, those individuals and companies working side by side with us in post production, it is extremely meaningful to our Digital Vision team.”
The win is the second HPA Engineering Award for Digital Vision, which took home a 2007 Engineering Award for its DVO product. The 2010 HPA Engineering Award will be presented on November 11th, 2010, in a gala evening ceremony at the Skirball Center in Los Angeles, CA. For further information, contact 818.769.8111 or visit http://www.digitalvision.tv
. For information about the HPA Awards, visit hpaonline.com.
About Digital Vision
Digital Vision provides innovative image restoration, enhancement, color correction and data conforming systems that major movie studios, television networks and post-production facilities use to master and deliver feature films, TV programs and commercials. The company’s Nucoda product line provides a strong suite of products for tapeless and non linear grading for HD broadcast and 2k/4k digital intermediate productions. The company’s award-winning products are a standard of the media and entertainment industry and are deployed at top facilities and broadcasters around the world.
Digital Vision AB was founded in 1988 and is headquartered in Stockholm, Sweden, with three wholly owned subsidiaries, Digital Vision (US) in Los Angeles, California; Digital Vision UK in London, England; and Digital Vision in Hong Kong, China. The company maintains its global presence through a network of qualified distributors. Digital Vision is listed on the Stockholm stock exchange. For further information, go to http://www.digitalvision.tv