Sorenson Media Partners with Aspera and RightScale to Deliver Squeeze Solution Pack to Accelerate High-Volume Encoding, Delivery for Enterprise Media Market


Squeeze Solution Pack Provides Functionality, Cost-Effectiveness in High-Volume Video Encoding and Delivery for Media Enterprises and Video Post-Production Houses

Last Updated: November 3, 2010 7:30 pm GMT
(San Diego, California--November 3, 2010) Sorenson Media today announced a new partnership with file transfer expert Aspera and cloud computing management leader RightScale to deliver the Squeeze Solution Pack, a unique cloud-based solution that enables enterprise media users to accelerate high-volume online video encoding and delivery.

Built on Sorenson Squeeze Server’s encoding platform (see separate Sorenson Media press release issued yesterday), the Squeeze Solution Pack utilizes Aspera and RightScale technologies to greatly simplify the deployment and scalability of online video content. Aspera’s industry-leading transport technology provides lightning-fast transfer speed for large files—up to hundreds of times faster than typical uploads. The RightScale Cloud Management Platform enables users to easily and cost-effectively automate server cloud utilization based on customized requirements associated with anticipated usage—for example, to add additional servers to boost encoding capability when the encode queue reaches a specified time threshold.

“We are delighted to work with two true innovators—Aspera and RightScale—to deliver the most powerful, efficient and user-friendly high-volume video encoding and delivery solution in the marketplace for media enterprise users,” said Eric Quanstrom, chief operating officer of Sorenson Media. “The Squeeze Solution Pack takes the video encoding and delivery power of Squeeze Server to an entirely new level. There is nothing else like it in the marketplace.”

Announced yesterday, Sorenson Squeeze Server is the company’s new cloud-based high-volume encoding solution for enterprises, developers and other creators of video content. This customizable, scalable encoding solution enables users to utilize the award-winning Sorenson Squeeze technology to quickly and easily encode top-quality video within a secure cloud-based environment.

Sorenson Squeeze Server runs on the Amazon Web Services platform, can be easily integrated into any other third-party infrastructure, and features an SLA uptime guarantee and full customer support. By applying dedicated server instances, Sorenson Squeeze Server maximizes video processing power and eliminates the potential for clogging of data pipelines. Users benefit from the renowned video quality and all of the fundamental functionality of Sorenson Squeeze, the industry’s gold-standard encoding application, including the industry’s broadest selection of formats, such as Flash, H.264 and WebM. Intuitive developer APIs enable Squeeze Server users to automatically publish encoded videos to a host of destinations simultaneously—including content delivery networks (CDNs), network folders, websites, YouTube accounts and other locations.

“By successfully blending the encoding expertise of Sorenson Media, RightScale’s cloud-computing management platform and Aspera’s high-speed data transfer technology, the Squeeze Solution Pack provides users with a powerful solution,” said Michelle Munson, Aspera president and co-founder. “We are excited to collaborate with best-in-class creators of technology in bringing new levels of performance and cost effectiveness to high-volume video encoding and delivery.”

“We are delighted to partner with two organizations we have long admired, Sorenson Media and Aspera, to build a truly elegant solution that addresses a significant industry problem,” said Michael Crandell, CEO of RightScale. “The Squeeze Solution Pack fills a unique niche in providing enterprise media companies, production shops and other high-volume users with an intuitive, scalable and cost-effective video encoding and delivery solution. With the integration of the RightScale Cloud Management Platform, customers can now easily manage the Squeeze Solution Pack on the cloud – alleviating enormous burdens of human, capital and infrastructure resources.”

Sorenson Media, Aspera and RightScale will demonstrate the efficacy of the Squeeze Solution Pack through the deployment of a scalable Sorenson Squeeze Server farm at Streaming Media West on November 2 and 3.

For more information about the Sorenson Solution Pack, visit

Pricing and Availability
The Squeeze Solution Pack is available immediately. For custom pricing options, contact a member of the Sorenson Media sales team at

About Sorenson Media
Sorenson Media ( ) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise, video professionals and small-to-medium organizations to easily and affordably encode, manage and deliver the highest-quality video online. Since 1995, Sorenson Media has been at the forefront of bringing online video into the economic and cultural mainstream. As video rapidly proliferates online, businesses of all sizes rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.


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