(London--November 8, 2010) Cincinnati, Ohio post house Red Echo Post has acquired a Baselight colour grading system from FilmLight to serve as the centrepiece of its newly-formed Rage & Color division.
In adding colour grading via Baselight to its existing editorial, graphics, animation and sound services, Red Echo Post will be able to offer its clients a one-stop post-production solution for commercials and long-form media in a seamless, file-based workflow.
Red Echo Post, which has posted commercials for accounts including Long John Silver’s, Scotts EZ Seed and Microsoft Xbox 360, chose to add high-end colour grading to its mix of services in response to requests from clients.
“We have been receiving more requests to perform colour grading during editorial sessions,” said Red Echo Post senior editor Tate Webb, who will now transition into the role of senior colourist. “While our editorial systems have colour correction capabilities, they are limited. Baselight gives us a broader toolset and the ability to deliver a higher quality product to our clients. It will also help us to attract more national and independant film work.”
Webb added that Baselight integrates seamlessly with the company’s editorial systems and visual effects workstations. Baselight’s ability to work natively with RED R3D files and other digitally acquired media is also a significant advantage as the majority of the company’s clients now shoot digitally.
Additionally, Webb noted, the intuitive design of Baselight’s software has a lot of appeal for someone like him with a background in editing and visual effects. “FilmLight has been very progressive in its approach to colour grading,” he explained. “The way Baselight handles layering, mattes and timelines is very similar to what I am used to. It makes for a very easy transition.”
About Red Echo Post
Red Echo Post is a sophisticated editorial/visual effects company crafting stunning creative solutions in a most innovative manner. In addition to the new colour grading service, Red Echo Post offers three HD edit suites; a Pro Tools HD3 audio suite; 3D animation; and 2D design. Founded in 2001, Red Echo Post quickly earned a reputation for exceptional customer service and creativity by brining together the area’s most talented artist with the most advanced technology available. In addition to Red Echo Post’s post production expertise, the team also has over 35 years of experience in production, which encompasses work on feature films; national, regional and local commercials. For more information, visit http://www.redechopost.com
FilmLight develops film scanning, colour grading and colour management systems that are transforming film and video post-production and setting new standards for quality, reliability and performance. The company’s products are in use every day by leading post-production facilities around the globe as essential components in their digital intermediate, commercials and video production pipelines. Fuelled by some of the industry’s brightest minds, FilmLight is committed to delivering innovative tools that allow creative professionals to work at the forefront of the digital media revolution. Founded in 2001, FilmLight is headquartered in London, where its research, design and manufacturing operations are centred. Sales and support are conducted through regional service centres located in London, Los Angeles, Chicago, Sydney, Auckland and Singapore, and through qualified partners worldwide. For more information, visit http://www.filmlight.ltd.uk