Leaders in Sonic Branding and Original Music Set the Pace for Charged-Up AM Talk Show and Real-Life Drama
Last Updated: March 3, 2011 5:49 pm GMT
(Dallas, Texas--March 3, 2011) ''Morning Drive'' is a brash new entry into the world of morning sports talk where co-hosts Erik Kuselias and Gary Williams let golf content lead the way into full-speed-ahead explorations of world headlines from pop to culture.
''Pipe Dream'' is a10-part reality series that chronicles 53-year old pro golfer Mark Burk’s journey to restore his golf career. Both shows benefit from the work of Stephen Arnold Music, the leaders in sonic branding and original music/sound design.
Viewers and listeners are alerted to the arrival of “Morning Drive” with Stephen Arnold Music’s highly energized intro. A charged-up hit of drums, guitars, bass, rhythmic textures and ear candy, the live piece sets the stage for the quick-paced show. Recorded as a 1:30 song, the theme can be easily cut down for breaks, bumpers and promos.
''You want a daily show to become part of someone’s morning routine,'' says Stephen Arnold, President of Stephen Arnold Music. ''With sports especially, music and themes go hand in hand with brands and identities. Done right, the theme will capture a show’s attitude and ensure that people remember its personalities, just by hearing the music.''
For ''Pipe Dream'' the composers at Stephen Arnold Music created a musical intro that sensitively captures drama and emotion of pro golfer Mark Burk’s journey back from homelessness on the way to the pro circuit, applying an artistically inspiring arrangement of acoustic guitars, drums and bass.
''Down deep, there’s nothing ‘sporty’ about the content -- it’s the story of a human being who happens to play golf,'' Arnold says. “The music had to set the tone for his struggles and triumphs, and the journey to get his life back together.''
The themes for ''Morning Drive'' and ''Pipe Dream''' are the latest in a series of collaborations between Stephen Arnold Music and the Golf Channel. Previous work includes music for the shows ''Golf in Amercia,'' ''19th Hole,'' ''Golf Fix,'' ''What’s in the Bag'' and ''Golf Central.''
About Stephen Arnold Music:
As a multiple Emmy, Addy and Promax Gold award-winning music production company, Stephen Arnold Music has over 15 years of success in delivering the sounds that make a difference to networks, television stations, advertising agencies, film studios and video game companies the world over. The company's Commanding Sonic Branding approach to music production and commitment to industry-leading service is at the core of its promise. For more information, please visit http://www.stephenarnoldmusic.com
Click here to watch the open for Golf Channel's ''Morning Drive'':
Click here to watch the open for Golf Channel's ''Pipe Dream'':