Object Matrix Announce an Affordable Archive Option for AVID Interplay


Last Updated: April 1, 2011 6:19 pm GMT
(Caerphilly--April 1, 2011) Object Matrix, a leading developer of scalable archive systems today announce the integration of its flagship disk-based archive product MatrixStore with Avid’s production management suite Interplay. The new application, InterConnect, allows editors to move content in and out of a nearline archive without needing to leave the comfort of the AVID environment. This one-click archive and restore functionality enables more cost-effective and efficient workflows whilst also enabling editors to find, use and re-use archived content.

Kevin Usher, Director Solutions Development EMEA for Avid: “The integration of MatrixStore with Avid online storage solutions and Interplay Production Asset Management provides our customers with a complimentary and cost effective, managed nearline storage system. This is an excellent example of collaboration between our two companies and one which supports Avid’s open solutions strategy.”

MatrixStore provides a very secure, scalable archive solution that protects the asset and its associated metadata for as long as an organisation needs access to that content. The integration with Interplay utilises the powerful Avid Web Services and Avid Media Took Kit APIs ensuring assets can be moved, copied, deleted and tracked with the minimum of effort.

MatrixStore acts as a pre-production, nearline or local disk-based archive, allowing content to move smoothly through any digital workflow from ingest to delivery. Implementing a tapeless or file based workflow has been highlighted as one of the top challenges facing creative organizations. With no tape to put on the shelf broadcasters, post-production facilities and creative agencies are looking for a solution to keep their assets secure and more importantly available throughout the production process. A single MatrixStore cluster acts as rushes/dailies, nearline or local archive allowing content to move seamlessly through any digital workflow from ingest to delivery.

Nick Pearce, co-founder, Object Matrix: “Our customers and prospects have asked us to build InterConnect in order to provide an entry level disk archive for Interplay that simply does not exist today. With an entry level cost of £25,000 including the InterConnect plugin (and all hardware/software) to protect up to 21 Terabytes of data Object Matrix is delivering both the powerful functionality and value proposition that customers have never previously had available to them.”

The InterConnect solution is available for demonstration now will be available in May 2011 from Object Matrix and its worldwide network of business partners. Object Matrix will be talking about the integration on stand SL8923 at NAB in April.

About Object Matrix
Established in 2003, Object Matrix is a software company based in Caerphilly, Wales, dedicated to the development of advanced, secure file-based systems for the broadcast and post-production industry. Its flagship product, MatrixStore, is used by major broadcasters and content creators, worldwide. Object Matrix also provides consultancy, training, systems integration and support services. Object Matrix is supported by YFM. http://www.object-matrix.com

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools, Interplay®, ISIS®, VENUE, Oxygen 8, Sibelius®, System 5, and Pinnacle Studio™. For more information about Avid solutions and services, visit http://www.avid.com


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