Brainstorm Multimedia Makes Virtual Sets "Easy" with EasySet 3D


EasySet 3D runs on eStudio, the fastest graphics engine on the market

Last Updated: April 5, 2011 4:33 pm GMT
(NAB 2011 Booth SL5305--April 5, 2011) At NAB 2011 Brainstorm Multimedia is featuring "EasySet 3D", the latest development from its "Easy" family of powerful yet affordable 3D graphics solutions.

EasySet 3D is a simple to use, yet highly sophisticated and cost-effective virtual set system that provides a comprehensive real-time, three-dimensional set environment in an instant, all from a single PC, including a 64-bit Windows 7 OS.

EasySet 3D offers unlimited creativity to generate 3D sets from scratch. The system includes an expandable library of virtual sets backgrounds, roofs, floors, walls, textures and objects as well as the ability to import objects and sets from Autodesk® 3ds Max® and Maya® 3D.

In addition to importing external video feeds, virtually every popular image file format can be imported into EasySet 3D, making it extremely easy to integrate external content. EasySet 3D includes a library of virtual sets that can be totally customized by modifying colours, textures, object sizes, animated elements and live video insertion. Utilizing an Nvidia SDI capture board, EasySet 3D provides up to 12 video inputs and features a live switcher mode for increased productivity. The system can easily transition between cameras in 3D, or apply sophisticated 2D or 3D shader effects from a live camera to the next one selected for on air.

Brainstorm Sales Manager Carlos Morett said, "The market has changed. Retaining exceptionally high standards yet at an accessible cost is now essential. For more than 18 years Brainstorm has used its experience to develop the most advanced real-time graphics software on the market in a way that continually improves on existing standards while not adding to costs. The result is that Brainstorm graphics systems are in daily use in leading productions centers and broadcast companies around the world."

EasySet 3D provides multiple trackless virtual cameras, which are themselves easy to animate, but can be upgraded to provide real camera tracking. The system also features its own 2D title generator and internal chromakeyer.

The complete EasySet 3D package includes a workstation, card kit, software, 18 predesigned yet fully customizable virtual sets, its own 2D title generator, internal chromakeyer, 3D Studio Max or Maya plug-in and training, plus installation and start up with one year of ongoing support service.

In addition to EasySet 3D, Brainstorm's NAB booth includes the latest version of Brainstorm's flagship graphics engine "eStudio", which is the fastest on the market and offers unlimited broadcast graphics power and design options. eStudio enables the design and real-time playout of 3D graphics as well as virtual studio capabilities plus the ability to effortlessly create customized applications.

About Brainstorm Multimedia:
Established in 1993, Brainstorm Multimedia provides industry-leading real-time 3D interactive graphics solutions for all broadcast graphics types and workflows as well as for feature film production and 3D real-time presentations. Brainstorm's eStudio is unique in the market due to its sophistication, open architecture and versatility - enabling both design and real-time playout of virtual studios and 3D graphics as well as the easy creation of customized applications. Brainstorm's production arm provides an end-to-end graphics production service enjoyed by many of the world's leading broadcasters. Brainstorm customers include: the BBC, NBC Universal, CNBC, Reuters, RTL Germany, TVE Spain, Al Jazeera, TSR Switzerland, NHK, NTV and Asaha TV Japan, Nasdaq, ESPN, the PGA Tour, AccuWeather, The Pentagon Channel, ERTU Egypt, KBS and MBC Korea. For more information visit


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