Grass Valley and Irdeto Partner to Create a Fully Integrated, Camera-to-Screen, Live and On-Demand, Multi-Distribution Solution


Last Updated: April 9, 2011 9:31 pm GMT
(Las Vegas, NV--April 9, 2011) Las Vegas (National Association of Broadcasters Convention – Booth# SL106) — Grass Valley™ has partnered with Irdeto, a global software security and media technology company, to enable broadcasters and other owners of live and pre-recorded content to more easily and efficiently than ever manage and distribute that content to any Internet-connected device.

By combining the power of Grass Valley's MediaFUSE® automated content repurposing and multi-distribution system with the flexibility of Irdeto's Broadband solution, broadcasters and other content providers can save significant time and money throughout the entire process of ingesting, enhancing, organizing, and publishing live content to a multitude of stationary and portable devices, while ensuring a consistently high-quality viewer experience. Another key advantage of the Grass Valley/Irdeto solution is that it provides immediate access to highlights, replays, and other pre-recorded content, which can be packaging into new media offerings to attract new audiences and revenues.

"By partnering with Grass Valley, we are able to arm broadcasters with a solution that can quickly and easily monetize their media assets and extend their brandand proposition across an increasingly fragmented and demanding audience," said David Canellos, Senior Vice President of Sales and Marketing at Irdeto. "We look forward to working with Grass Valley to replace inefficient and outdated distribution processes with a solution that not only generates five times more content but also streamlines processes, plugging easily into a broadcaster's existing infrastructure."

With content delivery beyond the TV screen becoming an increasing necessity for broadcasters, this combined solution helps to enable the transition from broadcasters being "just a TV station" to becoming a powerful media outlet for the 21st century. File delivery to content delivery networks, integration with traffic and archive systems, digital rights management (DRM), and encrypted content delivery are simplified with this joint offering.

"Users of our Ignite™ scalable automated production system are already familiar with MediaFUSE's ability for live streaming, metadata entry, on-demand encoding, and automated content replacement," said Scott Murray, Senior Vice President of Live Production Solutions at Grass Valley. "What this combined solution brings to a media operation is a complete, multi-distribution content management system to help broadcasters and other content providers better compete on all screen types, not just the TV sitting in the living room."

The combined solution is turnkey, allowing integrated distribution of live content from a content provider's existing production infrastructure. There is no additional integration required and the solution scales as users build out their broadband offerings in order to fully monetize their assets.

Current Grass Valley MediaFUSE users can easily upgrade to the combined Grass Valley/Irdeto solution to create a one-stop solution to feed any multiscreen service with a rich set of plug-ins to support a wide range of file transfer protocols.

Pricing and Availability
The combined solution is competitively priced for broadcasters and other content providers to implement, based upon their unique requirements. The combined solution will first be made available in North America, rolling out worldwide throughout 2011.


About Irdeto

Irdeto is the most innovative software security and media technology company in the world. Through its dynamic security and monetization technologies, the company allows new forms of distribution for broadcast/broadband/mobile entertainment, and for the world's most popular app, eStores and consumer devices. Co-headquartered in Amsterdam and Beijing, Irdeto employs 1000 people in 25 locations around the world. It is a subsidiary of broad-based media group Naspers (JSE: NPN). Please visit Irdeto at

About Grass Valley

With a rich history serving the broadcast and professional video industries, the Grass Valley name is synonymous with innovation, leadership, and performance. With a full range of products and services supporting many of the world's most high-profile television events, Grass Valley offers the most comprehensive portfolio of flexible and cost-effective digital technologies and systems available. Customers deploying Grass Valley solutions include most of the world's leading broadcast and teleproduction facilities, independent video professionals, as well as emerging content creators and distributors providing broadband, telecommunications, and transmission services. When you're watching news, sports, or entertainment programming, whether on a TV, the Web, or a mobile phone, you're watching Grass Valley at work.

For information about Grass Valley products, please visit

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