Southpaw to Unveil TACTIC’s New Workflow and Financial Features at SIGGRAPH 2011


TACTIC’s new workflow, budgeting and costing functionality provides studios with real-time information on efficiency and productivity

Last Updated: July 27, 2011 4:35 pm GMT
(Toronto, Canada--July 27, 2011) Southpaw Technology, a leading developer of production asset management (PAM) technology for digital content creation companies, announced today that it will unveil TACTIC’s new workflow automation, costing, budgeting and reporting features at SIGGRAPH 2011.

The features will not only enable studios of all types to move digital assets more efficiently through the creation process; it will help them to understand the exact costs of their production and to more accurately measure their productivity. Southpaw Technology will be demonstrating all of its latest features in Booth 158 at SIGGRAPH 2011.

TACTIC is the only solution to combine asset management, project management, and collaboration features in one web-based system. Over the past year, Southpaw has developed a series of workflow automation features that include an upgraded user interface, individual “dashboards” for every member of a team, more robust event triggers, pipeline design tools, and more. Together, they enable studios to more efficiently produce content and to keep a real-time record of how a project or series of projects is progressing.

To these workflow enhancements, Southpaw has now added costing and budgeting fields, financial views and efficiency reports. With these features, studios can now create project budgets and timelines, and compare the information to real-time task and resource costs generated from the production floor. As a result, studios can:
  • Gain a clearer understanding of the real costs of content generation
  • See where bottlenecks are occurring and where productivity is falling behind
  • Streamline ongoing production
  • Estimate costs on future productions
  • More accurately quote on future work

“We’re extremely excited to be showing these new features at this year’s Siggraph,” said Gary Mundell, CEO of Southpaw Technology. ”Many studios can create fantastic content. But few studios have a clear, real-time indication of how much that content costs to create, where inefficiencies are occurring in their studios, and where processes can be streamlined. With TACTIC, now they can not only create content faster, they can see how much that content costs to create, down to the penny.”

Southpaw Technology will be showcasing the latest upgrades every hour on the hour in Booth 158 at SIGGRAPH 2011. For a more detailed product demonstration at the show, please contact Mary Jane Mundell at

About Southpaw Technology Inc.
Southpaw Technology provides production asset management solutions to the media & entertainment and enterprise markets. Available as a web-based solution for Mac OSX, Windows and Linux, TACTIC combines all the asset and production management functionality teams, departments and companies need to keep digital productions on track and on budget, including asset management, project management, workflow management and communication tools. For more information, please visit


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