Top British Television Network ITV Adopts Adobe Story for Scriptwriting


Adobe Story Turns Script Content into Relevant Metadata, Streamlining Production

Last Updated: September 8, 2011 7:37 pm GMT
(San Jose, California--September 8, 2011) Adobe Systems Incorporated (Nasdaq:ADBE) today announced at the IBC 2011 Conference and Exhibition that leading U.K. broadcaster ITV has selected Adobe® Story®, an online and offline collaborative script development tool, to manage pre-production of over 500 episodes per year of ITV’s popular programs Coronation Street and Emmerdale.

The broadcaster’s adoption of Adobe Story in its production workflow highlights the growing demand for the Adobe Creative Suite® 5.5 Production Premium script-to-screen workflow across the broadcast industry.

Adobe will demonstrate Adobe Story and the rest of its next-generation video and rich media solutions that improve the creation and delivery of content for broadcasters and media companies during the IBC 2011 Exhibition at its stand (Hall 7 Stand 7.G27) in the RAI Convention Center, Sept. 9-13.

“Adopting Adobe Story is a crucial part of ITV’s strategy to update its content production workflow,” said Paul Dale, chief technology officer, ITV. “Adobe Story combines scripting and production scheduling, as well as bringing metadata to the heart of our creative process, which will save us valuable planning and production time. It also fits nicely with our long term goals because it is scalable and cloud-based.”

Introduced at IBC 2009, Adobe Story is a service that allows users to efficiently create and collaborate on scripts that serve as blueprints for their entire video production. The beginning of the Adobe CS5.5 Production Premium script-to-screen workflow, Adobe Story integrates directly with Adobe Premiere® Pro CS5.5 and other Adobe software to streamline the planning and pre-production phases. As the script is drafted, Adobe Story creates an efficient workflow and reduces production costs by automatically turning script content into relevant metadata that travels with the content and can be used throughout the Adobe digital video workflow.

“With CS5.5 Production Premium we’ve worked hard to provide customers a full post-production tools pipeline to help broadcasters produce their content, all the way from script to screen. ITV’s commitment to moving two of its longest running and most popular programs to Adobe Story further demonstrates that our technology is becoming the standard for broadcast and film professionals looking to efficiently produce quality content,” said Jim Guerard, vice president and general manager for professional video and audio, Creative and Media Solutions Business Unit, Adobe.

Creating Value Through the Entire Video Production Workflow
A one-of-a-kind collaborative scriptwriting tool, Adobe Story allows users to review versions and track changes quickly with features that include document history and script comparisons. Script and project data captured in Adobe Story turn into valuable metadata that automatically flows to other products in the Creative Suite Production Premium toolkit. When the video production is ready for online distribution, the metadata saved enables improved content discovery and monetization opportunities for the content creator, while allowing for a more interactive and engaging viewing experience for the end user.

Adobe Story is an integrated part of Adobe Creative Suite 5.5 Production Premium software, the world’s leading video tool for professionals and the broadcaster’s preferred solution for desktop-based post-production. Adobe Creative Suite Production Premium covers the full post-production workflow for video, audio, graphics and Web publishing at the organization including Adobe Premiere Pro, Adobe After Effects®, Adobe Photoshop® Extended, Adobe Audition®, Flash® Catalyst, Adobe Flash Professional®, Adobe Illustrator®, Adobe OnLocation™, Adobe Encore®, Adobe Device Central®, Adobe Bridge and Adobe Media Encoder®.

Adobe Story is currently available as part of Adobe Creative Suite 5.5 Production Premium and the Adobe CS Live services. Access to CS Live online services is complimentary until April 12, 2012. At the end of this complimentary period, Adobe may offer for-purchase subscriptions.

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