(New York--October 3, 2011) Bicoastal/London-based Park Pictures’ directing team Terri Timely crafts a calendar with a pulse in a visual new :30 “Calendar” for NFL.com out of Grey, NY. The spot features a man in a rolling chair browsing NFL.com on his cell, tablet, desktop and laptop, gliding through each day in a life-sized calendar. The spot conveys how NFL.com can be a football fan’s home everyday of the season.
“Calendar” opens on a regular NFL.com calendar, the month of October pinned up. We tilt down to an open laptop where our hero checks scores on the site. With a kick to the couch, the man glides backwards in his chair through his living room, then into the next room, an office, where he glimpses NFL.com on his work computer. As he continues into a park, we cut wide to reveal the man is making his way through a life-sized calendar where each day occupies a different part of the man’s life: a subway commute, lunch at a diner. Browsing NFL.com on various devises throughout, the man lands on Saturday, where he and his friends watch NFL Network’s “NFL Total Access” on a TV. A super with accompanying voiceover appears, “Everything NFL, every day of the week,” followed by the NFL.com logo closing out the spot.
About Park Pictures
Founded in 1998 by Executive Producer Jacqueline Kelman Bisbee and renowned filmmaker/cinematographer Lance Acord, Park Pictures has an auspicious track record of discovering and mentoring new filmmaking talent and infusing all projects with big screen production values. Park Pictures has forged strong partnerships with agencies and clients by engaging all members of its team in creative problem solving.
In March 2010, Park Pictures and director Joachim Back won an Academy Award for their short film, The New Tenants.
The newly launched Park Pictures Features will debut its premiere project with the upcoming film Robot & Frank directed by Park director Jake Schreier and starring Frank Langella, Susan Sarandon, James Marsden, Liv Tyler, Jeremy Strong and Liev Schrieber.
Client: National Football League
Title: “Calendar” :30
Airdate: Currently airing
Prod Co: Park Pictures, London/Bicoastal
Director: Terri Timely
Executive Producer/Owner: Jackie Kelman Bisbee
Executive Producer/Head of Production: Dinah Rodriguez
Executive Producer: Justin Pollock
Producer: David Lambert
Director of Photography: Donavan Sell
Agency: Grey, NY
CCO: Tor Myhren
ECD: Eric Segal
Art Director: Mike Beach
Copywriter: Mike Lichter
Director Broadcast Production: Bennett McCarroll
Producer: Jonathan Klein
Music Production: Amy Rosen & Zachary Pollakoff
Account: Jon Holding & Max Kislevitz
Post Production: Rock Paper Scissors, Bicoastal
Editor: Ted Guard
Post Producer: Helena Lee
Smoke Artist: Edward Reina
Visual Effects: Spy
Executive Producer: Paul Grimshaw
Visual Effects Supervisor: Darren Orr
Digital Effects Supervisor: Michael Janov
Audio Post: Sound Lounge, NY
Mixers: Glen Landrum & Eric Warzecha
Telecine: The Mill, Bicoastal
Lead Producer: Carl Walters
Colorist: Damien Van Der Cruyssen