Adobe Acquires Web Typography Innovator Typekit
: Adobe Acquires Web Typography Innovator TypekitAcquisition Powers the Delivery of Beautiful Cloud-Based Fonts for Use on the WebLast Updated: October 3, 2011 8:23 pm GMT
(Los Angeles, California--October 3, 2011) At its MAX 2011 technology conference, Adobe Systems Incorporated (Nasdaq:ADBE) today announced that it has acquired privately held Typekit Inc., a leader in the delivery of hosted, high-quality fonts for use on websites. Available as a subscription-based cloud service, Typekit’s vast font library gives designers and developers creative license to deliver beautiful type that enhances the Web experience.
Today, more than 250,000 customers use Typekit, including some of the largest sites on the Web, such as The New York Times, Condé Nast, IGN and many others.
Typekit fonts will be offered as a standalone service and over time as part of Adobe® Creative Cloud. A major new initiative from the company, Adobe Creative Cloud was announced – along with six Adobe Touch Apps for Android and iOS tablet devices – by Kevin Lynch, chief technology officer of Adobe, during his keynote presentation at MAX this morning (see separate press releases).
“Typography is a fundamental design element and something that designers want to be more creative with on websites – especially as these websites now need to be viewed on mobile devices,” said Lea Hickman, vice president, Product Management, Adobe. “Working closely with type foundries, the Typekit team has delivered an outstanding service, empowering designers to present the power of the printed word in new ways – online and on devices.”
Typekit is a fast, easy and reliable way to integrate real fonts into websites and ensure fonts are displayed consistently across all modern browsers. It includes a library of hundreds of fonts from dozens of foundries, all licensed for legal use on the Web. Typekit’s product offerings address a full range of customers, from individuals and small to medium-sized businesses to enterprises and platform partners such as Wordpress, Behance and About.me that offer Typekit-powered font menus. Typekit technology is also expected to provide new distribution mechanisms for its foundry partners, including the growing collection of Adobe Web Fonts, which are selected from Adobe's own library of classic typefaces and optimized for quality on all current Web browsers.
“By joining Adobe, we are now an integral part of the worldwide leader in creative software, and as Adobe moves aggressively into cloud-based services, this will accelerate our vision of reinventing the look and feel of Web through creative and beautiful fonts,” said Jeffrey Veen, chief executive officer, Typekit. “This is an exciting time to be designing for the Web. As millions of new users come online via tablets and smartphones, capturing their attention via high-impact typography has never been more relevant.”
Forward-Looking Statements Disclosure
This press release includes forward-looking statements, within the meaning of the Private Securities Litigation Reform Act of 1995, that are subject to risks, uncertainties and other factors, including risks and uncertainties related to Adobe’s ability to successfully address the market for Web typography. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including statements regarding: the ability of Adobe to address the market for Web typography and other cloud-based creative services and the growth of this market and other anticipated benefits of the transaction to Adobe; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. These risks, uncertainties and other factors, and the general risks associated with Adobe’s business, could cause actual results to differ materially from those referred to in the forward-looking statements. The reader is cautioned not to rely on these forward-looking statements. All forward-looking statements are based on information currently available to Adobe and are qualified in their entirety by this cautionary statement. For a discussion of these and other risks and uncertainties, individuals should refer to Adobe's SEC filings. Adobe does not assume any obligation to update any such forward-looking statements or other statements included in this press release.
About Adobe Systems Incorporated
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