Brainstorm Provides Technology for New Avid Motion Graphics Platform


Last Updated: October 18, 2011 6:27 pm GMT
(Madrid, Spain--October 18, 2011) eStudio 3D, an innovative rendering engine from Brainstorm Multimedia, will provide the technology for the revolutionary new Avid Motion Graphics™ platform, giving it unprecedented next-generation 3D graphics creation capabilities.

Launched at IBC 2011 in September, Avid Motion Graphics lets media enterprises, including broadcasters, sports teams, and post production companies, create thrilling graphics and arresting imagery while journalists and others integrate those graphics into their stories.

Brainstorm eStudio 3D technology has been embedded into the Avid Motion Graphics platform, which supports both Avid® and other high-demand third party tools and plug-ins. Designed to help graphics artists and journalists work more collaboratively, Avid Motion Graphics will enable existing Avid on-air graphics users to easily transfer existing assets from their legacy Avid Deko on-air graphics systems to the new platform.

"This is a ground breaking announcement for Brainstorm and our constituency of worldwide users," said Brainstorm Multimedia CEO Ricardo Montesa. "We are very pleased to be integrating our sophisticated, lightning-fast eStudio flagship engine into the impressive new Avid graphics platform. I am certain that resellers, existing users, and new customers alike will be delighted with the results."

Brainstorm's supercharged eStudio render engine is the fastest in the industry and recognised by leading broadcasters worldwide for its limitless ability to realise the power of creative graphic design and real-time playout for virtual studios and 3D graphic applications. An open architecture design enables customised applications to be easily developed for any requirement.

About Brainstorm Multimedia:
Established in 1993, Brainstorm Multimedia provides industry-leading real-time 3D interactive graphics solutions for all broadcast graphics types and workflows as well as for feature film production and 3D real-time presentations. Brainstorm's eStudio is unique in the market due to its sophistication, open architecture and versatility - enabling both design and real-time playout of virtual studios and 3D graphics as well as the easy creation of customized applications. Brainstorm's production arm provides an end-to-end graphics production service enjoyed by many of the world's leading broadcasters. Brainstorm customers include: the BBC, NBC Universal, CNBC, Reuters, TVE Spain, Al Jazeera, TSR Switzerland, NHK, NTV and Asaha TV Japan, Nasdaq, ESPN, the PGA Tour, AccuWeather, The Pentagon Channel, ERTU Egypt, KBS and MBC Korea. For more information visit


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