Reel FX Partners with Madison Square Garden Entertainment to Bring its New 2011 Edition of the Radio City Christmas Spectacular to Life in Stereoscopic 3DLive


Last Updated: November 11, 2011 12:31 am GMT
(Santa Monica, California--November 11, 2011) Reel FX [] reveals details of its stereoscopic CG animation for “Humbugged: Rockettes to the Rescue” – a unique scene within the 2011 Radio City Christmas Spectacular, starring the world-famous Radio City Rockettes –“The Rockettes Magical Journey” which opens Friday, November 11th, 2011. Reel FX delivered a total of seven and a half minutes of stereoscopic CG content which will be featured on a massive 3D LED wall on-stage during the show. Reel FX Producer Greg Lyons, Digital Supervisor Glo Minaya and Senior VFX Supervisor Augusto Schillaci worked closely with Director and Choreographer of the Radio City Christmas Spectacular, Linda Haberman, and senior vice president, production, Madison Square Garden Entertainment Larry Sedwick from the pre-production and conceptual stages to the final dress rehearsals. The goal was to achieve a level of seamless integration between the stereoscopic imagery and live-action performers and to give audiences a new experience. Tickets are currently on sale for the annual holiday production, which runs through Monday, January 2nd, 2012 at Radio City Music Hall in New York City.

In the scene “Humbugged: Rockettes to the Rescue,” the Radio City Rockettes free all the Christmas toys held captive in the magical kingdom’s castle by the evil Humbug King, and defeat his fantastical cronies with blasts of goodhearted holiday cheer. The piece simulates a video game in which the Rockettes perform as if they are part of the CG world, interacting with stereoscopic visual effects and larger-than-life animated characters on an expansive, floating 3D LED wall measuring 53 feet wide by 27 feet tall. Practical effects on stage also combine with matching digital effects timed simultaneously – continuing to blur the line between screen and stage. The piece redefines what live-action integration means, by immersing live performance within a stereoscopic space. MSGE has coined the term “3DLive” to describe the new, hyper-integrated approach.

“As a leader in live entertainment, we are focused on delivering our Christmas Spectacular audiences with content that has never been presented before in a theatrical setting and utilizing advanced technology features available in today’s market, while still honoring those traditions that keep our audience returning each year,” said Larry Sedwick, senior vice president production, MSG Entertainment. “In working with Reel FX to develop the 3DLive scene, we were able to use stereoscopic imagery as a tool to blend the live action of the Rockettes with a stereoscopic animated world and make it feel as one.”

The project was more than a year in the marking, starting with a script in pre-production, as MSG Entertainment looked to Reel FX to help develop the look and story for the CG component of “Humbugged.” Reel FX Senior VFX Supervisor and “Humbugged’s” working Art Director, Augusto Schillaci, oversaw the crew who worked closely with Haberman to bring her video game vision to fruition. “We developed a unique overall look I refer to as stylistic realism, where assets maintain a critical-level of detail while still maintaining a whimsical sensibility. We felt it really complemented the spirit of the show and the holiday season,” explains Schillaci.

The stereoscopic component drove much of the story and shot composition. Layout and Stereoscopic Supervisor Troy Griffin and Haberman plotted out the storyline for the high-kicking heroines, developing a working animatic within a single week. “Shots were carefully chosen in previs, based on how effectively they would work in stereo for the audience, for the dancers and choreography, and for the game itself,” explains Griffin.

Using a LIDAR scan of the interior of Radio City Music Hall, Griffin translated the values of the scan into Autodesk Maya to determine the precise position of each dancer onstage as well as to pinpoint key seats in the theater for evaluation of the stereo elements. In doing so, he was able to establish the exact placement of the zero parallax to achieve the desired stereo effect. Based on Griffin’s calculations, Haberman adjusted parts of the Rockettes’ choreography to accommodate the specific parameters determined for certain shots. The process was a fluid progression of give-and-take between the demands of the live show and to take full advantage of the scope of stereo.

Digital Supervisor Glo Minaya describes the stereoscopic progression of the piece: “During every stage of production—from layout to final delivery—we evaluated and refined the stereoscopic properties of each asset and every visual effect, not just the camera. This was key to successfully executing the 3DLive immersive experience.”

The 3DLive approach to “Humbugged” presented unique technical developments to work within. Massive CG environments, including a forest, castle and a gingerbread village, required an incredible amount of detail to achieve the look of “stylized realism” and to build great depth into the scene. To produce the fine detail on the numerous trees, the team developed an entirely new proprietary “fur” system for the project, using it to generate pine tree needles which could interact with onscreen stimuli like snow and other assets. Another scene was completely comprised of ice, including a giant CG Ice Monster character. Since many of the environments were created in Houdini and most characters were established in Maya, inter-software shot lighting required finessing to ensure assets matched their environments seamlessly.

Producer Greg Lyons summarizes the overall experience, “From our studio’s interdepartmental collaborations, to the creative partnership between MSGE, Linda Haberman and Reel FX, ‘Humbugged’ is a testament to teamwork, cooperation and artistic synergy across the board. Reel FX is proud to be a part of such an iconic American tradition.”

Reel FX VP of Business Development Chuck Peil adds, “We can’t wait for audiences to experience this groundbreaking 3DLive event. Our objective was to deliver a seamlessly integrated mix of visual technology and story with the incredible Radio City Rockettes as the centerpiece. We are confident that guests will feel as passionate about the unique immersive visual approach as we do.”

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Toolkit: SideFX Houdini and Mantra, Autodesk Maya and Renderman, Adobe Photoshop, Pixologic ZBrush, RoadKill UV, Headus UVLayout, The Foundry Nuke and Avid Symphony Nitris

About Reel FX
Founded in 1993, Reel FX (Dallas/Santa Monica) is an award-winning creative studio that produces animation and visual effects-driven content from “script to screen” for blue chip Entertainment and Commercial clients. The studio is known worldwide for its ability to craft innovative solutions, as well as the breadth of its capabilities which also include motion design, editorial and audio work. In addition, Reel FX develops original, multi-platform content for feature films and film franchises, and supports its creative endeavors with cutting-edge, proprietary technology. Reel FX is home to a roster of top creative talent, with a diverse and experienced team of almost 300 production executives, artists and staff who work between its Dallas and Santa Monica studios.



Senior VFX Supervisor Augusto Schillaci
Digital Supervisor Glo Minaya
CG Supervisor Mike Fortner
Producer Greg Lyons
Production Manager Jasmine Johnson
Post Production Supervisor Tim Archer
Modeling Supervisor Henry Darnell
Rigging Supervisor Kyle Wood
Texture Supervisor Todd Harper
Shading Supervisor Marlin Rowley
Look Development Lead Francis Wu
Layout / Stereo Supervisor Troy Griffin
Animation Supervisor Dave Vallone
Lighting Supervisor Connon Carey
VFX / Simulation Supervisor Walter Behrnes


Character / Prop Design Ronnie Bates
Character Design Elise Hatheway

Scott Adam
Environment Design Paul Sullivan
Visual Development Woohyun Nam

Yashar Kassai

Story / Previs Rod Douglas


Editor Amy Grieshaber
Assistant Editor Mason Haynes


Sound Design Matt Pittman
Audio Engineer Frank Pittenger

Technical Direction

Technical Directors John Anderholm

John Neuman

Justin Barrett

Jarrod Morrison

Jason Brown

Tymon Pitts

Kevin MacPhail
Shading Yi-Ming Chu


Modeling Henry Darnell

Kent Trammell

Christian Smith

Todd Fechter

Sarah Moore
Rigging Kyle Wood

Dan McCrummen

Douglas Bell

Eric Baker

James Direen

Matthew Tucker

Steve Eger
Texture Lauren Davis

Daniel Zinck

Jeff Panek

Diane Bradley

Casey Kreft

Hollan Holmes

Megan Shaffer

Shot Production

Layout Tim Lannon
Animation Lead Kent Alfred

Ken McDonald

Bruno Monteiro

Miles Southan

Keith Osborn
Lighting / Compositing Garrett Moring

Scott McCullough

Chris Browne

Doris Wang

Doug Hogan

Jason Brown

Joshua Fry

Julie Terrell

Liz Hemme

Michael Walton

Scott Gordon

Sungman Pyun
VFX Nick Ilyin

Blair Pierpont

Jake Rusch

Chris Rasch

Chris Stone

Damian Kurejwowski

Erich Turner

Matthew Bennett

Ryan Bland


Production Coordinators Jennifer Ford

Alaina Meehin

Ryan Duncan
Production Assistants Andrew McTighe

Jessica Cardenas
Render Wranglers Michael Romero

Russell Smith

Austin Cash

Reel FX

VP of Technology Alvaro E. Cubillas
VP of Business Development Chuck Peil
Head of Production David A. Parrish
Production Technology Ross Moshell

Scott Correll

Kelly Redding

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