Sorenson Media, Avid Partnership Streamlines Video Editing and Publishing


Sorenson Media and Avid Expand Partnership, As Sorenson Squeeze 8 Now Ships with New Avid Media Composer, Symphony and NewsCutter Video Editing Solutions

Last Updated: November 15, 2011 7:26 pm GMT
(San Diego, California--November 15, 2011) Sorenson Media today announced that Sorenson Squeeze 8, the new version of the company’s gold standard encoding and transcoding application, is now bundled across wider channels and with an expanded array of new Avid® 64-bit video editing systems, including Media Composer® version 6, NewsCutter® version 10 and Symphony® version 6.

This expanded distribution relationship is the latest development in an eight-year collaboration in which Avid has continually incorporated Sorenson Squeeze, the industry-leading encoding and transcoding application.

“We are pleased to partner with Avid to provide their customers with the industry’s highest quality and most robust encoding and transcoding tool for its market-leading editing products,” said Peter Csathy, CEO of Sorenson Media. “Sorenson Squeeze 8 empowers Avid customers to edit, encode and publish high quality video content more efficiently and effectively across any platform or device. Avid’s expansion of our long-time partnership reinforces Sorenson Media’s brand as the most respected name in the video encoding and transcoding market.”

Directly from the Avid product interface, video content creators and editors send their video files directly to Sorenson Squeeze for encoding, with no added steps. Sorenson Squeeze 8 enables producers, filmmakers and enterprise users – along with the rapidly expanding market of web developers, videographers and other content creators who are focused on multi-screen publishing – to cost-effectively encode and transcode in the market’s most popular video formats, including Flash FLV, Flash SWF, MPEG-4, QuickTime, Windows Media, WMA, WebM and others.

“Our featuring of Sorenson Squeeze 8 in our new releases reflects Avid’s ongoing commitment to provide our customers with best-in-class tools that enable them to effectively execute on their creative vision for their video,” said David Colantuoni, Director of Product Management, Video, at Avid. “Our customers demand the industry’s best technology, integrated seamlessly to provide them with a smooth, complete workflow that expands their productive potential throughout the entire life-cycle of their video – including editing, encoding and publishing. Sorenson Squeeze plays a central role in helping us keep that promise to our customers.”

Pricing and Availability
Avid will bundle a base version of Sorenson Squeeze 8 in Media Composer, Symphony and NewsCutter software, the latest versions of which were announced November 3, 2011. Avid customers can upgrade to the full Sorenson Squeeze 8 version for an additional cost. Pricing for the Avid software is available online at

About Avid
Avid creates the digital audio and video technology used to make the most listened to, most watched and most loved media in the world – from the most prestigious and award-winning feature films, music recordings, television shows, live concert tours and news broadcasts, to music and movies made at home. Some of Avid’s most influential and pioneering solutions include Media Composer, Pro Tools®, Interplay®, ISIS®, VENUE, Sibelius®, System 5, and Avid Studio. For more information about Avid solutions and services, visit

Avid, Avid Studio, Interplay, ISIS, Media Composer, NewsCutter, Pro Tools, Symphony, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products.

About Sorenson Media
Sorenson Media ( ) is an award-winning provider of the highest quality, differentiated video encoding solutions. With highly scalable cloud- and server-based encoding solutions and desktop applications, Sorenson Media empowers the enterprise and video professionals to easily and cost-effectively encode, transcode, manage and deliver the highest-quality video online and to mobile devices. Since 1995, Sorenson Media has been at the forefront of bringing online and mobile video into the economic and cultural mainstream. As video rapidly proliferates online, businesses and video professionals increasingly rely on Sorenson Media's innovative solutions and legacy of trust to meet their evolving needs.


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