Brickyard VFX Makes a ‘Getaway’ with JetBlue and Mullen

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Last Updated: November 21, 2011 7:39 pm GMT
(Boston, Massachusetts--November 21, 2011) Brickyard VFX recently collaborated with ad agency Mullen and Partizan director Jeremy Konner to create JetBlue's customizable "Getaways Granter” web campaign. Launched this week, the campaign lets users upload their boss’ name and picture into one of four videos in a tongue-in-cheek effort to procure some vacation time. Once created, the site then allows users to share their unique videos via email and social media.



Brickyard’s Lead VFX Artist Peter Bullis supervised the shoot, where the whole crew tackled a crazy schedule – filming all four spots, including elaborate set changes each with extensive tracking markers, in just sixteen hours. The Brickyard team then used Autodesk Flame and Vicon Boujou to key elements and composite in 2D backgrounds for each spot, once again facing a challenging schedule – Brickyard completed all compositing for 101 shots in just two weeks. Once all the plates were complete, Mullen’s digital team finalized the spots with customizable programming to let users turn their boss into the face of a Caribbean tiki bar or some bicep tattoo art for an rockin’ urban front man.

“This campaign is just so funny, quirky and well-written, and it was great to work with Mullen again and help bring their vision to life,” said Bullis. “And I’m really looking forward to seeing how some of the other Brickyard folks look added in to these videos!”

About Brickyard VFX
Brickyard is a digital production studio skilled in high-end visual effects, animation, design and creative development for advertising, feature films and emerging media. With shops in Boston and Santa Monica, Brickyard is artist-centric at the core, fostering a close collaboration of not only artist-to-director but the entire creative team. Within a cozy eclectic production space, Brickyard assembles a customized crew of designers, animators, and compositors for every project. Please contact Kirsten with Brickyard VFX Atlantic at (617) 262-3220 or Jeff with Brickyard VFX Pacific at (310) 453-5722, or visit http://www.brickyardvfx.com.

Credits:

Client: JetBlue Airways
Campaign: Getaways Granter
Spots: Island Hopping, Outdoor Wrangling, Honey Mooning, City Rocking

AGENCY: MULLEN, Boston MA
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Tim Vaccarino
Executive Creative Director: Dave Weist
Associate Creative Director: Jesse Blatz, Allison Rude, Brian Leech
Art Director: Ramzi Sarieddine
Copywriter: Gabriel Ferrer
Exec Director of Integrated Production: Liza Near
Producer: Mary Donington
Digital Producer: Cindy Kao, Lisa Neary
Senior Flash Developer: Joe Palasek
Web Developer: Joel Oliveira
Group Account Director: Michael Craig
Account Supervisor: Jessica Zdenek
Account Executive: Hannah Moore

PRODUCTION COMPANY: PARTIZAN
Director: Jeremy Konner

EDITORIAL: MULLEN EDITORIAL
Editor: Jessica Phearsome
Mullen Editorial Producer: Jamee Sheehy

POST: BRICKYARD VFX
Senior Producer: Amy Appleton
VFX Shoot Supervisor: Peter Bullis
Lead VFX Artist: Peter Bullis
VFX Artist: Henrique Ghersi
VFX Artist: Robin Hobart
VFX Artist: Jimi Simmons

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