(Cambridge, Massachusetts--January 31, 2012) GenArts® Inc., the global leader in specialized visual effects software for the media and advertising industries, today announced the availability of Sapphire Edge for Final Cut Pro X professional video editing application from Apple. Sapphire Edge empowers Final Cut Pro X editors to efficiently apply cutting-edge visual effects in a streamlined editorial experience without compromising the quality of the final result. Sapphire Edge delivers the same professional visual effects as its high-end counterpart Sapphire, and is designed with the busy, modern editor in mind. By extending the modern workflow introduced in Final Cut Pro X, Sapphire Edge visual effects software enables broadcast, film, and online video editors to produce more engaging stories in fewer steps, saving valuable production time and money.
Sapphire Edge’s sleek interface complements Final Cut Pro X with key tools that better serve the needs of today’s editor, including effect-based transitions and visual browsing. As part of Apple’s third-party editing ecosystem, GenArts provides revolutionary tools to editors so they can preview looks on their footage and use them as-is or customize them easily to meet their project goals.
“Today’s editors and storytellers need the power of visual effects to produce breakthrough content and build relationships with their audiences,” says Katherine Hays, CEO of GenArts, Inc. “They need an inspired, impactful way to express themselves that resonates with their viewers, without sacrificing productivity or sinking significant resources into the process. We worked with Apple to ensure Sapphire Edge works with Final Cut Pro X to deliver the best of both worlds.”
“Using Sapphire Edge with Final Cut Pro X transforms the experience so editors can apply premium visual effects in a more intuitive workflow to quickly create higher quality, better performing video,” continues Hays. “Now, nothing can limit your creative vision.”
Established in 1996, GenArts, Inc
. provides groundbreaking visual effects to motion graphic artists, compositors, and editors in post-production houses and broadcast networks globally. Recently, the company expanded capabilities to give video creators from all experience levels the tools to create an array of high-tech effects for indie productions, wedding videography, advertising, video games, films, and more. The company’s product portfolio
leverages the GenArts SolutionTM to provide industry-leading Sapphire, intuitive videographer tool Sapphire Edge, and a diverse number of complementary Sapphire Accents. The GenArts Solution extends the technology used by customers like Framestore, The Mill, ABC, BBC, and ESPN to businesses of all sizes and budgets so they too can create high-quality visual effects.