Bully Pictures’ Fredrik Callinggard Directs New Work for Verizon, Union Bank, Target and Coors Light


Last Updated: February 28, 2012 11:26 pm GMT
(Los Angeles, California--February 28, 2012) Bully Pictures’ Director Fredrik Callinggard has directed Circles, a commercial for Verizon and mcgarrybowen, New York that introduces the new Galaxy Nexus phone. This is one of four new commercial projects directed by Callinggard in the past few months. The others include an international campaign for Union Bank, a holiday package for Target and a two-spot package for Coors Light.

Verizon always selects from a very prestigious group of directors, notes Bully Pictures executive producer Jason Forest. “Fred brought a level of taste and design to the project,” he says. “He added a playful attitude to the spot and the agency enjoyed working with him. The production was smooth sailing.”

Callinggard’s three new spots for Union Bank promote the bank’s international reach through fanciful imagery seamlessly reflected in the walls of glass and steel office buildings. In one, a businessman, strolling down an urban street, sees images of Rio de Janeiro, Southeast Asia and London reflected in windows and doors around him. At one point, he steps through the glass and enters a Malaysian street market. Later, he reaches through glass to hand an umbrella to a London woman caught in a storm.

Callinggard chose to shoot the campaign in Copenhagen because of the city’s unique mix of modern and traditional architecture. Footage for the reflections was shot in Malaysia, Brazil and other locations with each shot carefully designed to match the perspective of the corresponding foreground shot.

“It looks great because the perspective matches,” says Marstrand. “For the Copacabana sequence, we shot segments of the beach from four angles that conform to the elements we shot in Copenhagen—the angles, the distances and the perspectives are exactly the same.”

During the week that the production spent in Copenhagen, the city was visited by unseasonal rainfall of historic proportions. “We were rained on nearly every day,” Marstrand notes. Effective solutions were promptly created, “We shot at odd hours to get the light and the amazing locations we needed, and in the end we were able to pull everything off.”

Callinggard’s holiday work for Target and Los Angeles based agency Group Gallegos captivatingly utilizes an extreme slow motion technique to convey beautiful, honest and emotional moments that naturally happen as a family celebrates the holidays together. The director’s new campaign for Coors Light, shot in Mexico City, is the latest in Bromley’s to continue solidifying the brand's positioning around Rocky Mountain Cold Refreshment and its sponsorship of Mexican soccer's Primera División.

About Bully Pictures:

Bully Pictures was formed in 2006 by Executive Producer Jason Forest. The company’s roster includes Juergen Bollmeyer, P.R. Brown, Fredrik Callinggard, Gaute Hesthagen, Daniel Kaufman, Franco Marinelli, Eric Saarinen, Michael Shapiro, Craig Tanimoto, Morten Tyldum and Eric Will. For more information, write info@bullypictures.com.


Client: Verizon. John Harrobin, VP, Marketing Communications; David Bowen, Executive Director, Consumer Advertising; Suzi Yebio, Director, Advertising; Charlie Weir, Associate Director, Product Advertising; Heather Doyle, Manager, Product Advertising; Fances Draugh, Administrative Assistant; Andrew Schafer, Director, Digital and Social Marketing.

Agency: Mcgarrybowen. (Traditional) Tom Sewell, Managing Director; Christopher Reintz, Group Managing Director; Katie Lavin, Account Supervisor; Chad Whatcott, Assistant Account Supervisor; Mark Koelfgen, Managing Director, ECD; Mark Lowe, Group Creative Director; Tiffany Smith, Associate Creative Director; Michael Cannova, Associate Creative Director.

(Digital) Mabel Chin, Group Managing Director; Jenn Bader, Account Director; Freddie Chavda, Account Executive; Vanessa Margo, Assistant Account Executive; Steve Hicks, Chief Creative Officer, Digital; James Wood, Creative Director; Elizabeth Stephens, Copywriter; Erin Gavle, Senior Art Director; Roseanne Horn, Exec Director of Broadcast Production; Dan Fried, Senior Producer; Denise, Business Manager.

Global Hue. Natty Romera, SVP Account Dir; Yadira Santanta-Dowli, Planning Dir; Polo Acuna, Management Supervisor; Katie Connolly, Senior Account Executive; Felipe Godinez, Senior Producer; Juame Rodriguez, Managing Director; Denise Melo, Senior Producer.

Production: Bully Pictures. Fredrik Callinggrad, Director. Jason Forest, Executive Producer; Mads Norfeldt Marstrand, Producer.

Union Bank

Client: Union Bank. Erin Kelley, Director of Advertising; Mike Parise, General Manager; Susan Page, Group Account Director; Geoffrey Fiala, Account Director.

Agency: Dentsu. Brad Gantt, Creative Director; David Selikow, Creative Director; Leslie Zurla, Exec Broadcast Producer.

Production: Bully Pictures. Fredrik Callinggrad, Director. Jason Forest, Executive Producer; Mads Norfeldt Marstrand, Producer.


Client: Target. Tanya Hartwell, Sr. Specialist Brand Marketing; Vanessa Holmes, Sr. Manager, Brand Marketing; Melissa Tauer, Manager, Brand Marketing; Michael Stanfield, Group Manager, Brand Marketing; Fiona Mitchell, Sr. Manager Creative; Lisa Burrows, Sup, Marketing Sample Management; Samantha Hartig, Sr. Marketing Sample Coordinator; Gary Tassone, Broadcast Producer; Barth Ward, Broadcast Producer.

Agency: Grupo Gallegos, Favio Ucedo, Principal, Creative Director; Martin Cerri, Creative Director; Ricardo Ovelar, Art Director; Eric Block, Group Account Director; Liza Cortez, Assistant Account Executive; Valeria Maldini, Producer

Production: Bully Pictures. Fredrik Callinggrad, Director. Jason Forest, Executive Producer; Mads Norfeldt Marstrand, Producer.

Coors Light

Client: Coors Light. Rick Gomez, Vice President, Brand Marketing; Dan Hennessy, Senior Director, Coors Family of Brands; Al Patel Senior, Director, Multicultural; Cris Rivera, Brand Manager; Gail Eckstein, Production Consultant, Gail Eckstein & Associates.

Agency: Bromley. Jessica C. Serna, Account Director; Margarita Flores, Assistant Account Executive; Ron Landreth, VP/Creative Director; Abe Garcia, Associate Creative Director; Dario Campos, Senior Art Director; Jon Erick Jaimes, Copy Writer; Henry Botello, Senior Producer.

Production: Bully Pictures. Fredrik Callinggrad, Director. Jason Forest, Executive Producer; Mads Norfeldt Marstrand, Producer.


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