IMD choses AmberFin iCR for HD File QC and Transcoding Operations


AmberFin iCR offers faster operation, increased throughput and web-derived operating efficiencies at leading digital media logistics provider

Last Updated: March 14, 2012 6:21 pm GMT
(Basingstoke, UK--March 14, 2012) AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, has announced a significant new contract with IMD (Independent Media Distribution), a leading provider of digital commercial delivery and campaign data exchange services to advertising agencies worldwide. The contract sees AmberFin extending its iCR platform into IMD’s HD operations.

An AmberFin user since 2010, IMD integrates the company’s iCR intelligent ingest, transcode and quality control platform to support its rigorous QC process for incoming HD material, as well as performing SD to HD format and standards conversion.

IMD’s latest investment in AmberFin iCR is driven by organic growth in its core markets as they migrate towards the HD broadcast of commercials. At the same time, the company reports growing demand for its HD digital media logistics services in new emerging markets.

The new iCR system will be located in IMD’s worldwide headquarters, based in the UK. However, it will be used to support the facility’s international operations in France, Germany, Ireland, Austria and Switzerland.

Using file-based workflows, IMD’s Digital Media Logistics services replace traditional distribution methods such as sending commercials on digi beta tapes by courier. IMD’s services speed up lead times, improve control, make last minute changes easier, provide robust audit trails and reduce errors and cost. IMD helps agencies deliver better results for their clients by using state of the art digital processes for Media Logistics.

“Over the last two years, AmberFin’s iCR platform has helped us increase our throughput and do our work quicker. Its web interface is elegant and this generates further efficiencies for us,” commented Ross Priestley, Commercial Director at IMD. “The iCR platform enables operators to perform up to four simultaneous transcodes using the same workstation. It is this ability to process more than one file at a time that leads to our increased throughput.

“We selected AmberFin iCR since its feature set was the ideal match for our requirements. It supports a comprehensive set of codecs, wrappers and standards – especially those relating to high definition video content. Additionally, the AmberFin team were very helpful, providing extensive input during our evaluation process,” concluded Priestley.

About IMD
IMD’s digital TV commercial delivery service, IMD TV, enables agencies and their post production companies to deliver commercials very rapidly to broadcasters with the certainty that they have arrived, buying valuable extra time for production as well as peace of mind.

IMD TV's Express Service guarantees delivery of TV spots to broadcasters in under 60 minutes and is the fastestservice in the market. IMD also delivers to a large number of digital mediasites (including VOD sites) with its IMD Connect service. IMD TV is the preferred choice of 6 of the UK’s top 10 creative agencies.

With IMD World agencies can send TV commercials to broadcasters anywhere in the world in two days or less.

About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.

Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has experienced growth of 90% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters bysome of the world’s leading media organizations including Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.


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