(Los Angeles, California--March 26, 2012) Pixomondo joined forces with Chinese advertising agency Interone Beijing (a BBDO agency) to create the latest viral spot, "Faster Than Disaster," for MINI China. The quirky 1:51 viral features a mostly hand drawn, 2D animated stage environment that irreverently displays scenes illustrating how a MINI is ideally suited to outrunning an impending apocalypse.
Asteroids, ancient Mayans, a giant shark, a dinosaur and aliens and are just a few of the colorful characters that appear on screen. The spot is now live on MINI China's website and can be viewed here
Pixomondo, along with Interone’s Executive Creative Director Georg Warga, reimagined the initial client briefing, developing the playful and wacky aesthetic of the story that still aligned with what the client and agency were looking for creatively and within budget. With a production timeline of approximately six weeks, Pixomondo produced the entire piece from beginning to end, including animation and visual effects. The spot marks the third collaboration between Interone Beijing and Pixomondo under the Art Direction of Aslan Malik.
“I've done several jobs for MINI over the last few years and they are great to work with because they are a fearlessly creative brand unafraid of exploring new ideas,” said Malik. “Working with Pixomondo has been fantastic as well. The last MINI spot we did together was the most fun I have had on a job so naturally I wanted to work with them again on this project. We have great chemistry and a high level of trust which makes my job much easier – especially when juggling time zones to keep the project running smoothly.”
Artists in four of Pixomondo’s 12 worldwide facilities worked on the project. Pixomondo Beijing served as the lead facility and shared the motion graphics and final animation work with the Los Angeles and Berlin offices. Pixomondo Shanghai created the photo-real CG cars.
“This project is indicative of how the Pixomondo business model is unique,” explained Thilo Kuther, founder, Pixomondo. “Pixomondo offices around the world are designed to work with local clients, not only on Hollywood studio films. Our global teams collaborate to create visual effects and CG content for commercials, television, motion graphics and films that can come from clients in China, Europe, the US or anywhere else in the world.”
The old school comic style illustrations were first sketched by hand on wooden board and paper. Once approval was received, the drawings – about 100 different elements – were inked by hand, then scanned, and finally colored in Adobe Photoshop. Adobe After Effects was used on much of the spot to composite elements, with some scenes having over 200 layers. Autodesk 3D Studio Max was used to generate the 3D cars and each model was placed on a turntable so that stills could be taken from any angle.
The spot went live online February 23, 2012 and has been viewed more than four million times since launch.
Pixomondo is an international visual effects company boasting 24-hour production capabilities, sharing projects across a global network of 12 facilities in Frankfurt, Stuttgart, Berlin, Los Angeles, Shanghai, Beijing, London, Munich, Burbank, Toronto, Hamburg and Baton Rouge, LA. Founded by CEO Thilo Kuther in 2001, Pixomondo has created visual effects for more than 30 feature films including Journey 2: The Mysterious Island, Red Tails, Sucker Punch, Super 8, Fast Five, Percy Jackson & The Olympians: The Lightning Thief, 2012 and HUGO. The company is currently in production on VFX for Snow White and the Huntsman and The Amazing Spider-Man, and on TV series including Game of Thrones, Terra Nova, Hawaii 5-O and Grimm. In addition to visual effects, Pixomondo delivers the full range of creative, production and post services required to produce design-driven storytelling for commercials.
PRODUCTION CREDITS: MINI “Faster Than Disaster”
Agency: Interone Beijing
Executive Creative Director: Georg Warga (Goodstein & Partners)
Agency Producer: Inna Pan (Rocket Science Productions)
Account Director: Baggio Song
Account Manager: Kevin Fang
Production Company: Pixomondo
Executive Producer: Jan Heinze (Beijing)
Executive Producer: John Denis (Los Angeles)
Lead Producer: Iva Modrah (Beijing)
Producer: Christoph Zollinger (Beijing)
Art Director: Aslan Malik (Los Angeles)
Illustrator: Ian Kim (Beijing)
Junior Illustrators: Jiang Jun (Beijing) and Zhou Ying-Zoe (Beijing)
MGFX Artists: Joerg Lemme (Berlin) and Brandon Smith (Los Angeles)
3D Cars: Chris Kalata (Shanghai)
Sound and Music: Dynamedion
Composer: Tilman Sillescu
Sound: Michael Schwendler
V.O.: Hao Jingjing