ToolsOnAir Announces just:mam


Acclaimed Broadcast Suite Adds Media Asset Management Capabilities

Last Updated: April 13, 2012 5:12 pm GMT
(Vienna, Austria--April 13, 2012) ToolsOnAir has announced the integration of Media Asset Management into their acclaimed just: Broadcast Suite of applications for broadcast video professionals. With the introduction of just:mam, ToolsOnAir's Broadcast Suite now includes direct implementation of a powerful set of Media Asset Management tools.

In cooperation with Mediasmiths and Vidispine Backbone, ToolsOnAir will use this year's NAB Show to introduce a complete, end-to-end workflow solution that adds high end, scalable Media Asset Management to their existing multichannel ingest and playout automation tools. Integrated into just:in for ingest, and just:play and just:live for playout, just:mam delivers fast and easy access to a wide range of media and metadata, all within the intuitive ToolsOnAir "TV Station in a Mac Mini" user interface. just:mam also offers deep integration into the upcoming release of Adobe® Premiere® Pro CS6 user interface through the Custom Panels SDKl, making it an ideal tool for professional video editors.

As Gilbert Leb, ToolsOnAir's VP of Sales and Marketing, explains, just:mam offers the ideal missing link in the workflow from ingest to playout, including Newsroom integration with ENPS or OCTOPUS.

"Our customers have made it clear that modern media asset management capability is a must-have in today's connected world," adds Leb. "After considerable research, we determined that Videospines' Backbone offers the strongest foundation on which to base just:mam. It offers tremendous capability to grow and expand with our customers' needs."

"We believe in letting our users continue using the tools they love and are familiar with," states Erik Åhlin, CEO and Co-Founder of Vidispine. "just:mam is a fantastic example of exactly this philosophy. Not only can ToolsOnAir's existing customer base add asset management to their workflow, but with the ability to deploy key functions within the Adobe Premiere Pro CS6 user interface, users get what they need, using the tools they want to use. To me, this is what workflow innovation is all about."

Mediasmiths' CTO Steve Sharman says the company concentrated on two primary requirements in implementing just:mam: performance and usability. "Customers are after flexible, agile solutions that allow them to decide on the right workflows for their individual needs," says Sharman. "Bringing together these different solutions, from different vendors, is something that can only be good for all our customers."

ToolsOnAir will be showcasing just:mam at Booth SL8108 at this year's NAB Show in Las Vegas, April 16 through 18. Adobe will be showcasing Adobe Premiere Pro CS6 at NAB Booth SL2624. To learn more about Adobe Premiere Pro CS6, go to

Visit ToolsOnAir at the NAB Show, Booth SL8108

About ToolsOnAir
ToolsOnAir provides powerful, intuitive QuickTime-based applications designed to create a professional, fully functional broadcast production facility using Mac OS X and low-cost, off-the-shelf hardware components. The ToolsOnAir just: suite is designed with live broadcast production in mind, integrating video, audio and graphics, along with automation, asset management and multiple format capabilities. Full QuickTime and Final Cut compatibility eliminates time-intensive file conversion, and a powerful, intuitive GUI streamlines the workflow from ingest to playout.

About Vidispine
Vidispine is an enterprise grade Media Asset Management backbone. The capabilities are exposed by well documented and robust RESTful APIs which work with any modern programming language. Vidispine let Software Developers and Service Providers easily build new innovative rich media solution. Vidispine scales from small archives to multi-site deployments and is agnostic in regards to OS, storage, media formats, application servers, databases and IT-infrastructure.

About Mediasmiths
Mediasmiths is a media technology services company whose business model is built on providing clear and independent advice and expertise for its clients.

Mediasmiths focuses on lowering the risk and cost associated with technology and process change in broadcasting and digital media organisations. Standing at the centre of convergent technologies, and using past experience in broadcast operations and IT, Mediasmiths can help advise clients on the most efficient and cost effective solutions for their businesses. Mediasmiths have developed a specialist approach that focuses on future business benefits and efficient production workflows as opposed to more traditional approaches that concentrate on documenting past needs and requirements.

Mediasmiths have deployed the approach on projects with customers such as the BBC, BSkyB, Mediacity UK, and Sony. For these customers Mediasmiths have reduced the time and cost of the vendor selection processes, workflow analysis and requirements gathering, subsequently ensuring a thorough, well documented and successful implementation.


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