Xytech Announces Full Support of MediaPulse Platform with Sony’s Media Backbone Solutions


New Workflow to be Demonstrated at NAB

Last Updated: April 16, 2012 4:31 pm GMT
(Las Vegas: NAB 2012--April 16, 2012) Xytech, the global leader in facility management software for the broadcast and media services industries, is announcing full support and compatibility of its MediaPulse platform with Sony’s Media Backbone system.

This important new workflow solution will be demonstrated during NAB 2012, in Las Vegas, NV, April 14th through April 18th. NAB Booth #SL5220

Xytech’s MediaPulse platform is a comprehensive and feature-rich resource, work order and asset management solution for broadcasters, studios, media services companies, and transmission service providers offering a full suite of scheduling, operational, and financial management tools. The Media Backbone family of products is Sony’s solution to streamlining the file-based workflow. The Media Backbone Enterprise Management System is based upon Service Oriented Architecture (SOA), allowing for the orchestration and monitoring of various file-based workflow events within today’s broadcasting and post production facilities.

This announcement is meaningful to today’s media companies who must have real-time integrations to monitor events along the digital supply chain in broadcast and post production environments to compete in today’s complex environment. MediaPulse supports SOA and transactionalizes events so facility staff can manage related business processing, resource scheduling, and media asset cataloging within its digital order structure. The value proposition for clients lies in the complete meshing of order entry, resource management, operational execution and financial systems.

”Sony’s Media Backbone Solutions family is designed to support the widest range of complementary products and technologies,” said Wayne Zuchowski, Marketing Manager for Media Backbone Solutions at Sony Electronics. “The compatibility with MediaPulse extends the workflow management potential to a much broader audience. We are proud to be collaborating with Xytech on this new solution.”

Greg Dolan, Executive Vice President of Xytech, commented on the new solution, “Sony and Xytech have a long relationship and close collaboration on a number of initiatives that strongly support the work of our customers. Now we are putting into play an outstanding solution that brings better visibility and control over the file-based workflow to our mutual clients. Sony has a long and proud history of excellence within our industry, and we are honored to continue our relationship with them and proud to announce this new product collaboration.”

About Xytech
Xytech Systems Corporation™ is the leading global provider of facility management software for today’s media and broadcast companies. Leveraging a 25-year history of innovation and market expertise, Xytech brings unparalleled proficiency to its customers with flexible, transparent and evolutionary solutions that set the standard for successfully managing the continuous business realignments that define today’s marketplace. Xytech’s collaborative MediaPulse platform and suite of solutions enable craft workflow and asset management systems to work seamlessly with the company’s renowned planning, scheduling and financial management tools. Xytech has over 450 software deployments in more than 20 countries around the world and is headquartered in Mission Hills, California, with regional offices in New York and London.

For more information, please visit http://www.XytechSystems.com


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