(Las Vegas NAB Show 2012, NV--April 16, 2012) ARRI firmly believes that long product life cycles are the basis of a sustainable business relationship with its customers. At its launch, ARRI promised that ALEXA would be a long-lived camera platform; keeping with that promise, new features are continually being worked on to protect the investment of customers. The new ALEXA capabilities scheduled for 2012 are designed to improve ALEXA's already stellar overall image quality with a new Debayer algorithm that provides even cleaner, sharper-looking images, especially on high contrast edges and in areas with fine detail.
Two new exciting ProRes recording formats, ProRes 4:3 (2048 x 1536) and ProRes 2K (2048 x 1152) are ideal for those who want to utilize the simple, fast and efficient ProRes workflow for anamorphic or spherical feature films. For DNxHD license owners, DNxHD 444 (10 bit 4:4.4) will provide high quality in-camera DNxHD mastering.
A large number of frequently requested features and user interface tweaks will make ALEXA faster and easier to use in ever more applications. Those include vertical image mirroring for quick low mode Steadicam shots, the ability to post trigger recording, card spanning, compatibility with the Cooke /i system and compatibility with the ARRI Ultrasonic Distance Measure (UDM-1).
These features will be delivered in the form of free of charge Software Update Packets (SUPs) throughout 2012, though exact details and dates may alter as the year unfolds.
See more from ARRI at NAB Booth #C6737.
With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, postproduction, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting-edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI technologies and continual innovation with 18 Scientific and Engineering Awards.
For locations and more information please visit http://www.arri.com