AmberFin Unveils a New Version of UQC at NAB


New Cost-Effective Media Player and Announces Multi-Transcode Capabilities for iCR

Last Updated: April 16, 2012 8:01 pm GMT
(Las Vegas: NAB 2012--April 16, 2012) At NAB 2012, on booth SU9005, AmberFin, a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, is unveiling the newest version of UQC, the industry's first Unified Quality Control solution for content ingest and transcoding operations, and iCR Player, a new cost-effective, professional standard, media player with HD-SDI output for broadcast grade monitoring.

AmberFin is also announcing new multi-transcode capabilities for iCR, its file-based content ingest and transcoding system, and Phase 2 of Bruce's Shorts, a free, technology based, training program hosted by Bruce Devlin, AmberFin's CTO and co-author of the MXF format.

Next Generation of iCR UQC
Called iCR Unified QC (UQC), this unique approach to media quality control combines multiple tools for baseband checks during tape ingest, file-based QC after ingest, and overall operator-controlled QC, including annotation and mark-up. At NAB, AmberFin will showcase for the first time development work intended to increase the number of third-party QC systems including vendors such as VidCheck (VidChecker), Tektronix (Cerify) and Metaglue (MXFixer). The provision of wider choice enables users to integrate UQC seamlessly within their existing workflows more easily. Also, the option of integrating multiple third-party systems within UQC empowers the user to compare and contrast measurements from the different systems, increasing overall confidence in the quality of their media files.

New iCR Player
iCR Player is a new cost-effective, professional standard, media player with HD-SDI output for broadcast grade monitoring. Available as an optional plug-in for iCR, this enhanced file player provides a single point of operator interactivity for multiple workflows. It provides users with features such as segmentation workflow mark up and a generic metadata tool. Users can customise XML files that are consumed and created by iCR. Furthermore, users can build seamless MAM workflows via web services without having to program AmberFin's iCR system. Thanks to the system's powerful feature set, users can construct simple workflows using configuration buttons to create workflow tasks. With high quality HD-SDI playback of all major formats from both local and shared storage, access to full broadcast grade monitoring and tools bring new levels of trust and confidence to a user's media assets. All video, audio and data properties can be monitored through a single interface with full support for closed caption and ancillary data. Designed at the outset for professional broadcast IT environments, full automation can be achieved through standard broadcast and IT protocols and methods. The player can also be connected to an edit controller to be used in slave mode for dubbing.

New multitranscode capabilities for iCR

With iCR's new multi-transcode option, users can now run up to 8 different transcode nodes simultaneously on a single PC, thereby dramatically reducing the cost per channel while obtaining even better use of their PC hardware. Available immediately as an upgrade, iCR's new multi transcode option brings increased quality, improved productivity, and ease of integration to iCR users. Scalable across both CPUs and networks, iCR's multi-transcode option can be configured with 1, 2, 4 or 8 nodes (with video, audio, caption and QC processing in each node) to allow customers to choose the right configuration for their applications and budgets, and easily add additional capacity to meet growing requirements.

Bruce's Shorts Phase 2

At NAB, AmberFin will also debut phase two of the widely popular broadcast-IT-workflow training program Bruce's Shorts. Initially launched at IBC 2011, and now with over 1,000 subscribers, the free training program is hosted by Bruce Devlin, AmberFin's CTO and co-author of the MXF format. The next phase of Bruce's Shorts will include an enterprise version as well a series of new hot topics including, 'XML basics', 'streaming basics', and 'workflow troubleshooting skills'. The new enterprise version will allow organizations to sign up their workforce for tailor-made broadcast-IT-workflow training videos and webinars. For more information, please visit:

About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.

Unique to the Media Factory system, AmberFin's industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has experienced growth of 65% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world's leading media organizations including HBO, AP, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers. For further information, please visit


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