Ross Video Breaks Cost Barrier on New Master Control Solution

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Last Updated: April 17, 2012 5:07 pm GMT
(Las Vegas: NAB 2012--April 17, 2012) Ross Video gives customers a sneak peek of its new cost effective MC1 Master Control system at NAB 2012.

The MC1 is a full function master control switcher on a single openGear card starting at only $3,495 per channel. Features include mixing, keying, onboard logo storage, relay program bypass protection, EAS and Amber Alert crawl generation and more. As a dedicated, hardware based solution, the MC1 offers robustness and reliability not found in PC based solutions. The MC1 is designed to integrated with a plant routing system and offers easy integration with your choice of automation system. An intuitive touch screen control panel allows for manual operator intervention.

“The MC1 is the anti-channel in a box product. It allows customers to cost effectively build out traditional master control architectures leveraging the best in technology and not having to throw out all of their previous investments in automation, routing, and graphics,” explains Eric Goodmurphy, Marketing Product Manager, openGear. “The modular architecture of the MC1 allows each air chain to be individually customized. This equals a cost effective, future-proofed system that easily grows as needs change.”

In conjunction with the launch of the MC1, Ross Video has lowered pricing on their popular MDK series of keyers – which offers up to four levels of keying with 2Gb of internal storage – now for only $3495!

“Keying and channel branding is a fundamental component in every broadcast. By reducing the cost of our MDK by almost 50 percent, on-air branding is now much more cost effective,” says Eric Goodmurphy, Marketing Product Manager, openGear. The MDK-111A-M offers A/B audio/video mixing with four in-line keyers and is an ideal solution for single channel branding. The MDK-111A-K is a higher density quad solution that allows for branding of up to four channels on a single card.

About openGear
openGear is an open-architecture, modular frame system designed by Ross Video and supported by a diverse range of terminal equipment manufacturers. The platform offers clients the freedom to choose technology from a wide range of products to meet the needs of a broadcast, production, or distribution facility while maintaining a compatible openGear frame infrastructure.

About NK Series
Ross Video's NK Series Routing Systems are a comprehensive family of routing solutions with a wide variety of matrix sizes and types, a selection of flexible control panels and a powerful control system tying it all together. Whether it's a small utility router or a large mission critical facility system, the NK Series offers solutions for a variety of needs and budgets.

About Ross Video
Ross Video designs, manufactures and supports a wide range of innovative products for use in video production applications. Ross’ award winning product line includes Vision, Vision Octane, CrossOver and Carbonite Video Production Switchers; openGear, RossGear and GearLite Terminal Equipment; SoftMetal Video Servers; OverDrive Production Control Systems; XPression Character Generators; NK Series Routing Systems and Ross Robotics. Ross products are installed in over 100 countries around the world, where they are used daily by top broadcasters, production companies, sports stadiums, government agencies and houses of worship. For more information on Ross Video and products visit http://www.rossvideo.com.

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