(Grand Rapids, Michigan--May 7, 2012) Broadway Systems, the leading provider of advertising management software for cable networks, will exhibit at Media Finance Focus 2012, the 52nd annual conference of the Media Financial Management Association (MFM) and Broadcast Cable Credit Association (BCCA). The three-day conference runs May 21-23 at Caesars Palace in Las Vegas, Nev., and presents industry information for media financial and business executives.
“Media Finance Focus is targeted toward CFOs and business managers, not engineers,” explained John Sorensen, president of Broadway Systems. “It’s an ideal venue to showcase the value of Broadway’s fully integrated advertising management platform
to the financial executives of cable networks. We look forward to discussing the benefits of our end-to-end solution with attendees.”
Founded in 1961, the MFM is dedicated to the unique interests and needs of media business and finance executives. The BCCA is a subsidiary of MFM and functions as a local and national clearinghouse for credit information on advertisers, agencies, and buying services. Beyond its exhibit hall, Media Finance Focus 2012 will include general sessions, roundtable discussions, and breakout sessions that discuss specific industry trends and issues.
About Broadway Systems
Since 2002, Broadway Systems has collaborated with cable networks to engineer a contemporary and fully integrated programming, sales, traffic, stewardship, and billing software system. Today, this platform is used to manage some of the top brands in industry and more than $3 billion in advertising revenues for top 20 rated cable networks and startups alike. Broadway Systems offers cable networks a strategic alternative to existing vendors, one that is dedicated to their business and keeps pace with the changing needs of this dynamic industry. Find out more at http://www.broadwaysystems.com