News : Captured On Alexa: "Avengers" Assemble Record-Breaking Weekend At Box Office
Last Updated: May 8, 2012 8:09 pm GMT
(May 8, 2012) Directed by Joss Whedon and shot by cinematographer Seamus McGarvey ASC, BSC, THE AVENGERS, opened in the U.S. this weekend with $207.4 million, breaking the all-time weekend record set last summer by HARRY POTTER AND THE DEATHLY HALLOWS Part 2. The production was one of the very first to use the ARRI ALEXA Plus camera, relying on a total of four ALEXAs shooting ARRIRAW on Codex recorders to capture the iconic super hero team in action.
Box Office Mojo reports THE AVENGERS had the highest per-theater average ever for a nationwide release and an estimated $15.3 million earned at 275 IMAX theaters set a new record for the large format. In other parts of the world, the 12-day foreign total reached $441.5 million.
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With headquarters located in Munich, Germany, Arnold and Richter Cine Technik (A&R) was founded in 1917 and is the world's largest manufacturer and distributor of motion picture camera, digital intermediate (DI) and lighting equipment. The ARRI Group comprises a global network of subsidiaries, agents and representatives that covers all aspects of the film industry: design, engineering, production, equipment rental, turnkey lighting solutions, postproduction, film and sound laboratory services, and visual effects. Manufactured products include the groundbreaking ALEXA digital camera system, film cameras, professional camera accessories, cutting-edge LED lighting and DI solutions such as the ARRISCAN and archive tools. The Academy of Motion Picture Arts and Sciences has recognized ARRI technologies and continual innovation with 18 Scientific and Engineering Awards.