(Santa Monica, California--May 14, 2012) Luma Pictures has taken a strong step forward in making its commercial department a more prominent component of the firm's offering by bringing in veteran agency producer, Vicki Mayer. Mayer will hold the title of Executive Producer, Commercial Content, and will be responsible for overseeing advertising-related VFX project work, staffing the growing commercial wing and expanding and establishing client relationships in a wide array of industry categories.
Vicki Mayer's experience includes an impressive array of the top shops in both advertising and visual effects. She held the titles of Agency Producer and VFX Producer among companies including: Goodby, Silverstein & Partners, Saatchi & Saatchi, 72andSunny, EVB, Dentsu, Rock Paper Scissors and Digital Domain. Her clients are a virtual who's who of noted consumer brands such as HP, Toyota, Nike, Anheuser-Busch, Diet Coke, Visa, Lexus, Smirnoff, 2K Sports, Juicy Fruit, Altoids and Bridgestone. Mayer also is an Academy Award-nominated producer, having had her short film, "The Witness: From the Balcony of Room 306," receive a nomination at the 81st Academy Awards in the "Documentary Short Story" category.
"Luma Pictures has certainly established itself in the motion picture industry, and now the scale of our creative resources is enabling us to become more prevalent in the commercial VFX world as well," said Payam Shohadai, Executive Visual Effects Supervisor and Co-Founder at Luma. "Vicki's hiring gives us an exceedingly experienced and talented agency producer with deep visual effects experience who can bring Luma to the forefront of the commercial effects industry."
"When I was presented with the opportunity to join Luma, which has one of the strongest reputations in the industry, it was a quick decision," said Vicki Mayer, Executive Producer, Commercial Content. "The culture, the talent and the dedication to the art of visual effects is striking and I feel that we'll be seeing much more of Luma's work in short-form media very soon."
About Luma Pictures
Luma Pictures is a leading provider of visual effects services to Hollywood with a reputation for artistic integrity, technical innovation and efficient production. The firm's commercial clientele include agencies Saatchi & Saatchi, RPA, TBWAChiatDay and Wieden+Kennedy.
Within the feature film industry the studio recently completed work on The Avengers (Marvel Entertainment) and Prometheus (Scott Free Productions/20th Century Fox). Other recent credits include X-Men: First Class (20th Century Fox), Thor (Marvel Entertainment), Captain America: The First Avenger (Marvel Entertainment) and Underworld: Awakening (Lakeshore Entertainment). http://www.lumapictures.com