Sim Reveals New Name and Logo; Company to Operate as SIM Digital


Last Updated: May 15, 2012 8:07 pm GMT
(Toronto, Canada--May 15, 2012) International equipment and production service provider, Sim Video, announced that the company would now operate under the name SIM Digital and revealed a polished new logo.

Now in its 30th year, the company has more to celebrate beyond a new name and fresh look. Mergers, acquisitions, geographic expansions, a new executive team and a growing repertoire of services have increased its success and heightened its profile.

The company’s current growth and plans to enter new markets are cited as key reasons for its name change. Sim Video merged with Bling Digital in 2009 with the intention to create a company that could provide the most comprehensive equipment and file-based workflow solutions in the industry. Today, the fully merged company is working on top productions like Steven Speilberg’s Falling Skies in Vancouver, Vampire Diaries in Atlanta, and the massive Guillermo del Toro feature Pacific Rim in Toronto.

Founder and CEO, Rob Sim said of the name change, “SIM is a company that has worked hard to be at the forefront of our industry, and that means we are always evolving. While our name has served us well over years, the word “video” seemed a little out of place with cameras like the Arri Alexa, Sony CineAlta and RED cameras winning over the industry,” said Sim. “We have one of the most impressive inventories of digital cinema tools and cutting-edge services available, and yet our name didn’t imply it. After exploring some options, we ultimately focused on choosing a name that simply reflected how the industry and our clients refer to our services today – and SIM Digital was born.”

SIM has experienced significant growth in the past few years and is looking to expand its Bling workflow service offerings in the LA market in 2012. Sim’s Bling Digital division provides workflow solutions that include: on-set data management, video assist, digital dailies, LTO tape archiving and post-production equipment provision.

“Productions see no boundaries on where or how they shoot today. Our clients need to have access to our equipment and services in any city or country they decide to shoot in, so we’ve made it a priority to be more accessible,” said Jim Martin, CSO, SIM Digital. “Change is always around us, and that’s what makes this an exciting time for our company. We’re eager to introduce our services to these markets under our new design, and we believe that our revamped identity will serve us well in this digital age.”

About SIM Digital:
With offices across Canada, the USA and China, SIM Digital is a world class rental facility specializing in digital production equipment and workflow services. SIM offers one of the largest and most diverse inventories of the latest digital cinematography tools from top manufacturers including ARRI, Sony, RED, Panasonic, Canon, Fujinon, Angenieux, Zeiss, Cooke. The company’s services continue to grow through its highly innovative Bling Digital division which offers expert workflow solutions including on-set data management, video assist, digital dailies, LTO tape archiving and post-production equipment for digitally acquired productions.


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