LA.B’S Peter Refle Lights Up Miami for BMW


Last Updated: May 16, 2012 2:33 am GMT
(Los Angeles, California--May 16, 2012) Los Angeles-based LA.B Film & Content director Peter Refle soars to luxurious heights with a high-octane, Miami Vice-like race against the clock in the new :30 “BMW Miami” for the BMW Coupe 3 Series, produced direct to client. The spot doesn’t feature Don Johnson, but it may as well with its pulse-quickening, nimble automotive stunts throughout South Beach; all in an effort to dispose of a ticking bomb and save two damsels in distress.

Click HERE to see the spot.

“BMW Miami” opens on the launch of a high stakes mission. We see a lurking squadron of police cars, detectives investigating a suspicious scene, culminating with the delivery of an unmarked briefcase from a yacht to a handsome money handler who zooms away in his blue BMW Coupe 3 Series convertible. The suave gentleman races against the clock through the balmy streets of Miami, darting oceanside not only against a competing red BMW but a duo of speedboats and a pursuing helicopter. The chase draws to a close when the two BMW Coupe 3 Series come to a screeching halt by the marina. Still racing against the clock, our hero bolts out of his vehicle, tossing the mysterious briefcase into the water so it explodes a safe distance from the women and yacht. The spot ends with the BMW logo accompanied by the super, “Sheer Driving.”

About LA.B Film & Content
LA.B Film & Content, a global production company, specializes in producing commercials and branded content for Fortune 500 companies. An outgrowth of veteran COGNITO FILMS, LA.B was launched in 2009 to meet the demands of the changing market and to bring a new sensibility to American advertising through a unique roster of top-notch international and domestic talent.

LA.B’s roster of directors and talented production staff bring a new perspective to the industry, one that recognizes the shift from brands that do business to the business of branding. “We understand that the business of advertising isn’t about the product, but about a connection between people,” states Alan Landau, the award-winning executive producer and founder of LA.B Film & Content. Landau teamed up with executive producer Francesca Matera whose European background has delivered an international flair to LA.B.

Combining years of experience with creativity and solid production values, the LA.B team builds unique content that makes their productions and clients stand out. Whether working on a television commercial, a film, a music video, or corporate promotional material, LA.B has assembled the talent to handle branding and marketing in a variety of media applications to meet the needs of an increasingly diverse, vibrant and global client-base.

Client: BMW
Production Company: Hochkant Films, Munich, Germany
Director: Peter Refle
DP: Michael Fitzmaurice
Executive Producer: Pascal Bohlen


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