Futuristic Films' Director Richie Smyth Wins Silver Clio for "Best Direction"; Completes New PSA


Last Updated: May 25, 2012 6:40 pm GMT
(Venice, California--May 25, 2012) Futuristic Films’ Director Richie Smyth has won a prestigious Silver Clio Award for “Best Direction” for his incredibly moving ISPCC (Irish Society for the Prevention of Cruelty to Children) PSA entitled “I Can’t Wait.” The project is also short-listed for a D&AD Award this year. Smyth accepted his Silver Clio Award at the gala ceremony in New York recently, accompanied by Futuristic Films’ Executive Producer Brendan Kiernan.

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“I’ve been working in advertising for some time, and I love it,” notes Director Richie Smyth. “To me personally, the Clios are the Oscars of advertising, so I couldn’t be more thrilled. Having my work recognized and up against such incredible competition really means something.”

Smyth also recently directed a new PSA/short film project for the Animal Humane Society via ad agency Carmichael Lynch, which is receiving rave reviews. A centerpiece of the “Law of the Paw” campaign (an initiative to raise awareness about the important of adopting, spaying/neutering and tagging pets), the short film “Magpie’s Story” follows the journey of a rescue dog named Magpie from a harsh life on the streets to a caring shelter and her adopted home. The piece is filmed entirely from the dog’s perspective. To achieve this affect, Smyth and DP Zoran Popovic attached a small PENTAX Q camera to the vest on Magpie’s back. To view the short film, which has enjoyed viral success in recent weeks, go here:

“Between his Clio award-winning PSA, as well as the short film for the Animal Human Society, Richie has proven that he can direct incredibly compelling emotional content on very different ends of the spectrum,” says Futuristic EP Brendan Kiernan.

“Richie is an incredible talent and person,” agrees Futuristic EP Justin Moore-Lewy. “We are lucky to be in business with him. We have also had great fun making these films, which is really what it’s all about.”

In addition to this Silver Clio Award, the ISPCC PSA “I Can’t Wait” has also received to date: a Gold Award in the “Public Interest” category at this year’s EPICA Awards; a Gold Award at the “Global Best Digital Advertising Awards” in Bangkok, Thailand; a Bronze Award in “TV Cinema/Online Film Direction” at the London International Awards (LIA). It was named “Advert of the Year” on tvads.ie, and listed as the “#1 Ad Worldwide” for 2011 by “Business Insider Magazine.”

Director Richie Smyth/Bio:
Director Richie Smyth is one of Ireland’s most successful and respected commercials and music video directors. Richie studied photography at Kevin Street College before becoming a photographic assistant to Dave Campbell. He began working as a photographer in his own right and then made his move into motion pictures with a music video for cult Irish band The Golden Horde.’ Soon, he was directing commercials and music videos full-time. His work is recognized for its edgy photographic style, its beauty and humanity. He has made music videos for U2, The Verve, Melissa Etheridge, Bon Jovi and The Corrs, among many others. He has shot commercials for Guinness, PETA, Nike and Pepsi; and garnered a Bronze Promax/BDA award for Directing of the Borgias “Venus” campaign for Showtime Networks. His first short film, a grisly black comedy called “Hood Felt Hate,” premiered at the Galway Film Fleadh in 2005 and went on to screen in Cork, London, and other festivals around the world. “Slice” is his first feature screenplay set in Ireland. To view, Richie Smyth’s reel at Futuristic, go to: http://www.futuristicfilms.com/richie-smyth.html

Earlier this year, Futuristic Films celebrated the Academy Award win for Director Daniel Junge and his short documentary “Saving Face,” bringing the world’s attention to the plight of women in Pakistan. The company also recently worked with international retailer Forever21 to create an augmented reality billboard (named one of the “10 Coolest Ads Ever to Appear in Times Square”), a six-spot campaign, and a holographic fashion show. Collaborating with space150 productions, Futuristic Films Director Jasper Gray completed these three revolutionary projects. Also collaborating with space150 productions, Futuristic Films created an interactive music video for the opening of the 77kids New York City flagship store. (77kids is American Eagle Outfitters’ new brand for toddlers and youngsters). Shot in black-and-white, with a gritty feel, the 45-second music video utilizes motion control and high-end tracking technology that allows young customers of 77kids to have their head shot merged into the video. Elements from the music video are showcased in-store as well as on outdoor digital billboards. Personalized music videos can be saved to an iPad or posted to Facebook or Twitter. Other recent projects for Futuristic Films include a national commercial for Rawlings featuring NFL Superstar Steve Jackson, directed by Bill Timmer; a multi-platform campaign for skate brand Osiris; and a national digital campaign for Dish Network, directed by Futuristic’s Jamin Winans.

About Futuristic Films:
Futuristic Films creates motion pictures for brands, advertising, and entertainment. We tell compelling stories of all shapes and sizes, viewed on televisions, in theaters, and on computers and mobile devices. The Futuristic team believes that the evolving nature of media consumption demands an equally evolving approach to film and video production. The company was founded on the principle of bringing together the high production value and intense creativity of commercial production with the storytelling craft and substance of documentary and feature film. Futuristic Films is committed to sustainable business practices, including striving to become a fully carbon-neutral enterprise. Futuristic has offices in Denver, Colorado, and in Venice, California – both centrally located for filmmaking on planet Earth.


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