(Secaucus, New Jersey--May 30, 2012) Eyes on Africa, an African safari travel and guide company, is using the AG-AF100 large imager camera to produce marketing videos of their safari tours for online distribution, marketing multimedia and trade show highlight reels. Last year, owner James Weis, sound recordist Bryen Hensley and DP/ camera operator Mark Kluiszo set off to Botswana to capture the essence of a safari experience, and they have had an incredibly positive response to the images the AG-AF100 captured.
“The AF100 performed way beyond expectations,” Hensley said. “We were on a safari vehicle bouncing around through the wilderness and it held up beautifully.”
(Hensley and Kluiszo were recently named First Place winners in the Nature and Wildlife Category of Panasonic’s ‘Shoot It. Share It” on line video contest.)
In the planning stages of the project Hensley was looking at renting a larger camera, but the AF100’s affordable price, feature set and lens interchangeability sealed the deal and Weis purchased one specifically for the shoot.
Footage was shot from open-air Land Rovers, helicopters and by foot, all demanding a lightweight, ergonomic design as well as professional features. Kluiszo was able to shoot high-quality video in all these circumstances.
“It has the look of the DSLR cameras but with all the features I was used to as a shooter for 20 years,” he said.
Kluiszo used a variety of lens including the Lumix 14-140mm zoom and Nikon Nikkor zoom, telephoto and wide-angle lenses. Having various built-in ND filters and the ability to open the aperture to adjust the depth of field was beneficial to the project and resulted in stunning visuals.
“We would get so close I could put on a Nikon 80-200mm zoom lens and get nice, tight shots of their eyes,” Kluiszo said. He was also able to capture the speed of these wild cats at a moment’s notice. “The AF100, especially the pre-record capability, allowed me to keep up and not miss the fast-paced action.”
The footage was edited using Final Cut Pro and can currently be found on the company’s web properties. Weis recently displayed the HD footage at a travel convention in Los Angeles on a 50 inch LED TV and found the video to be compelling and incredibly effective, even without completed editing.
“At these trade shows we are exposed to 10,000 people walking past our booth in one weekend,” he said. “The video has proven to be a very effective marketing tool.”
In fact, about one week after the show the company had already secured bookings. A few people even requested the “Blu-ray DVD” version of the Botswana footage.
“It’s pretty rare for people to make a decision to go to Africa that quickly,” Weis said. “My gut tells me that I’m definitely getting a return on investment on the camera.”
To watch the access the finalized videos from Eyes on Africa please visit:
For more information on Eyes on Africa please visit:
About the Panasonic AG-AF100
The AF100 incorporates a large 4/3-inch, 16:9 MOS imager (with an imaging area just slightly smaller than 35mm cinema film) that minimizes skew with fast imager scanning, and incorporates an optical low pass filter for elimination of aliasing and moiré. The camcorder records 1080 at 60i, 50i, 30P, 25P (Native) and 24P (Native), and 720 at 60p, 50p, 30p, 25p and 24p native in AVCHD’s highest-quality PH mode (maximum 24Mbps). The AF100 also records in AVCCAM’s HA (17Mbps) and HE (6Mbps) modes, 1080i only. Ready for global production standards, the camcorder is 60Hz and 50Hz switchable. Equipped with an interchangeable micro 4/3-inch lens mount, the AF100 can utilize an array of low-cost, widely-available still camera lenses as well as film-style lenses with fixed focal lengths and primes. Variable frame rates (VFR) are available in 1080p, selectable in 20 steps from 12p to 60p at 60Hz and 20 steps from 12p to 50p at 50Hz. The camcorder has a built-in stereo microphone and features two mic/lines, switchable XLR inputs with +48V Phantom Power capability. For more information, visit http://www.panasonic.com/broadcast