(Los Angeles, California--May 30, 2012) Los Angeles-based LA.B Film & Content director Andrews Jenkins combines legal seriousness with comical frustration in the new :40 promo, “Interrogation,” for USA Network’s show Common Law, out of the network’s in-house agency. The spot features the show’s two cops, Michael Ealy and Warren Kole, and their couple’s therapy counselor, Sonya Walger.
to see the promo.
“Interrogation” opens in an interrogation room where the Ealy and Kole are hounding a scruffy, bearded criminal. Sitting directly across from the man in question, Kole assertively says, “Listen Shaggy, you’re not going anywhere until you tell us what we need to know. Okay?” He then shoots up from his chair, causing it to fly backwards. The suspect starts to speak but is interrupted by Ealy who asks Kole about his, “Displaced rage.” The two cops bicker until Walger steps in and reminds Kole that this type of behavior was what they discussed about in therapy last week. The suspect then asks, “Do I need to be here for this?” and both men shout, “Yes!”
The spot closes on the tag, “They’ll get the bad guys. Now if they can only get along,” followed by the USA Network logo and super, “Characters Welcome.”
About LA.B Film & Content
LA.B Film & Content, a global production company, specializes in producing commercials and branded content for Fortune 500 companies. An outgrowth of veteran COGNITO FILMS, LA.B was launched in 2009 to meet the demands of the changing market and to bring a new sensibility to American advertising through a unique roster of top-notch international and domestic talent.
LA.B’s roster of directors and talented production staff bring a new perspective to the industry, one that recognizes the shift from brands that do business to the business of branding. “We understand that the business of advertising isn’t about the product, but about a connection between people,” states Alan Landau, the award-winning executive producer and founder of LA.B Film & Content. Landau teamed up with executive producer Francesca Matera whose European background has delivered an international flair to LA.B.
Combining years of experience with creativity and solid production values, the LA.B team builds unique content that makes their productions and clients stand out. Whether working on a television commercial, a film, a music video, or corporate promotional material, LA.B has assembled the talent to handle branding and marketing in a variety of media applications to meet the needs of an increasingly diverse, vibrant and global client-base.
Client/Agency: USA Network
Product: Common Law
Title: “Interrogation” :40
Agency Producer: Miguel Rodriguez
Creative: Christina Hedrick
Production Company: LA.B Film&Content
Director: Andrews Jenkins
Dp: Daron Keet
Shooting Location: Los Angeles