(Burbank, California--May 31, 2012) AlphaDogs Post Production is celebrating their 70th year in business. In dog years that is! Terence Curren founded AlphaDogs in 2002 when he envisioned a future that would have a demand for more than just a conventional post-production facility. Ten years ago, the traditional business model was just beginning to show cracks due to the falling costs of equipment and producers beginning to invest in their own gear. Curren believed talent would be the key ingredient to thrive in the technological world of the 21st Century. A veteran editor and colorist by trade, Curren assembled an elite team of like-minded post-production professionals that brought the perfect balance of creativity and technical know-how to the table. A decade later, AlphaDogs continues to evolve with the ever-changing technology and needs of their clients.
has built their success on the most basic of business models. Great work with a personal touch. From the moment you walk in the door you feel at home. Curren explains, “At AlphaDogs our clients become part of the team working in a collaborative environment to deliver the best quality possible on every project.” Curren continues, “With the workflows and deliverables changing at such a rapid pace, each project is carefully evaluated to determine specifically the best approach for finishing. There are no standard operating procedures in today’s world of post.” AlphaDogs has established long term relationships in the community and helps a wide base of loyal clients achieve their desired visions. “Even though some of our clients own their equipment, they don’t have the time to learn and navigate through technology that’s changing at such an exponential rate. Our team of specialists help make the post process less painful and a bit easier.” said Curren.
Keen to industry trends and in learning new technologies, the AlphaDogs team enjoys sharing their knowledge. The facility opens its doors to the production and post- production community each month for the Editors’ Lounge. Beginning in 2003, the Editors’ Lounge
was established to provide educational seminars and panel discussions on the latest technology and developments in the post-production business as well as a chance to network with industry peers. Panels are recorded and available to view on The Editors’ Lounge Channel. Curren comments, “The Editors’ Lounge was created out of having a true passion for the business. I wanted to provide an informal environment where people could be comfortable learning new things and sharing their ideas.”
Another service offered by AlphaDogs to simplify the post process is the Digital Service Station
. Serving as an inexpensive personal post production assistant if you will, it was introduced to the market in 2004 as a means for independent producers to import and export media from tape to hard drive without having to rent expensive decks. The Digital Service Station offers services in multiple locations and continues to expand to cities across the United States and Canada.
AlphaDogs will continue to evolve as new technologies continue to emerge and look forward to another successful ten years. When asked what is the future of post- production Curren commented “It’s difficult to predict right now, but as long as there is a need for quality, we’ll thrive!”