Digital Domain and Mothership's Nike "Biomorph" Commercial Spot Honored at AICP Show


Recognized among the year's best in commercial advertising, piece will become part of the Museum of Modern Art's Department of Film Collection

Last Updated: June 13, 2012 7:37 pm GMT
(Venice, California--June 13, 2012) Digital Domain and its commercial production company Mothership were honored by the Association of Independent Commercial Producers (AICP) at last night's 2012 AICP Show held at The Museum of Modern Art (MoMA) in New York City. Nike "Biomorph," a 51-second short conceptualized, designed and directed by Mothership's David Rosenbaum for Nike, with visual effects by Digital Domain, was recognized in the Visual Effects category. Digital Domain's Aladino Debert served as visual effects supervisor on the spot. (See it here).

The AICP Show, a compendium of The Art & Technique of the American Commercial and the Next Awards, honors the best in commercial advertising across a variety of categories. Each year the honored work becomes part of the archives of the Department of Film at MoMA. Following its premiere, the Show will tour museums and cultural institutions around the country and abroad. This year's honorees - along with the entire Show archive - can be viewed at

Work from Digital Domain and Mothership made the shortlist in six 2012 AICP Show categories overall. In addition to its recognition in the Visual Effects category, Nike "Biomorph" was shortlisted in the Design category, while the Mercedes' "Escape the Map" augmented reality campaign and game trailer "Halo 4: Awakening" were shortlisted in the Visual Effects category. The "Transformers: Fall of Cybertron" game trailer was shortlisted in the Visual Effects and Animation categories. Mercedes' "Escape the Map" was directed by Carl Rinsch of RSA with visual effects from Digital Domain led by visual effects supervisor Jay Barton. "Transformers: Fall of Cybertron" was directed by Mothership's Neil Huxley with visual effects from Digital Domain, led by visual effects supervisor Richard Morton. "Halo 4: Awakening" was directed by Joseph Kosinski of Anonymous Content, with visual effects by Digital Domain, led by visual effects supervisor Eric Barba.

About Digital Domain Productions, Inc.
Digital production company Digital Domain, founded in 1993, is a subsidiary of Digital Domain Media Group (NYSE: DDMG). The company has created visuals for more than 90 movies including Titanic, The Transformers series, X-Men: First Class, Real Steel and hundreds of commercials. Its artists have earned multiple Academy Awards®. Digital Domain recently completed visual effects for Rock of Ages and is in production on visual effects for The Watch, Jack the Giant Killer, 47 Ronin and other features, and a full slate of commercials. The company is a co-production partner on the upcoming live-action feature, Ender's Game, and recently created a virtual likeness of Tupac Shakur for Dr. Dre's show at Coachella. Digital Domain Productions is headquartered in Venice, CA with studios in Vancouver, BC, Canada; San Francisco, CA, Port St. Lucie, FL, London, UK and Mumbai, India.

About Mothership
Mothership is a force of talented directors who create advertising, entertainment and branded content. The company takes projects from concept to completion using whatever approach works best for the story being told - whether it's live action, CG, animation, full-scale digital production or anything in between. A sister company to Digital Domain, Mothership has all of the resources and expertise of the legendary digital production studio at its fingertips, so its directors always create whatever they envision; from TV commercials to video game marketing to integrated campaigns. Mothership is a subsidiary of Digital Domain Media Group (NYSE: DDMG)


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