Digital Juice Releases New Compact 7-Inch Articulating Arm


A perfect portable tool for mounting accessories to your DSLR or camera rig

Last Updated: June 27, 2012 7:14 pm GMT
(Lake Mary, Florida--June 27, 2012) Digital Juice® announced today that it is adding a 7-Inch Articulating Arm to its growing line of professional camera accessories. The Digital Juice 7-Inch Articulating Arm is a sturdy, compact multipurpose jointed accessory arm that can be used to mount displays, lights, microphones or other small accessories weighing up to 5lbs on prosumer and professional camcorders and rigs.

The unit consists of two short equal length pivoting arms on a central joint. At the end of each arm is another pivoting joint with a 1/4-20 screw mount end. Each joint can be adjusted independently and then all 3 joints can be simultaneously locked down using the single central locking knob. Either end of the articulating arm can be used to attach accessories or to mount the arm to a camera, tripod, C-stand or other gear.

“Articulating arms allows users to find the best possible viewing or lighting angle when mounting equipment like an external monitor or LED light to their DSLR or video camera rigs,” says Viv Beason, President of Digital Juice. “Our unit includes a shoe mount adapter that will fit on any standard shoe mount to hold your accessories above the camera or you can attach the articulating arm to a rail system, tripod or C-stand leg using the optional Digital Juice Mini Clamp for even more mounting flexibility.”

Because of its smaller size and weight (7 oz / 198g), the Digital Juice 7" arm reduces the torque on your hot shoe, clamp and arm joints, especially when used with a heavier item. “This results in less shake when shooting and less wear and tear on your gear,” says Beason. It is also a great option for stacking together several lights like the Digital Juice MiniBurst 128 and 256 LEDs.

Length, Fully Extended: 7.25" (18.4cm) - with shoe mount adapter, 5.875" (14.9cm) - without shoe mount adapter
Mounting Compatibility: 1/4" (0.635cm)-20 Screw Mount & Shoe Mount
Maximum Load Capacity: up to 5 lbs (2.27kg)
Weight: 7 oz (198g)
Materials: Durable solid aluminum construction

Pricing & Availability
The Digital Juice 7-Inch Articulating Arm retails for $59.95 and the Mini Clamp Accessory for $19.95. Both units can be ordered through Digital Juice's online store ( Digital Juice frequently runs promotions, so check the website for details on special pricing incentives.

About Digital Juice®
Digital Juice® is the world leader in royalty-free broadcast animation content for video, motion graphics and multimedia professionals. Digital Juice® products are in use in nearly every major studio, broadcast, and cable station including NBC, CBS, ABC, CNN, HBO, CNBC, Fox News, and countless high profile television shows such as American Idol and the Grammy Awards. The company provides royalty-free animations, music, stock footage, organic film effects, graphical fonts, layered Photoshop® illustrations, background image collections, plug-ins and production gear to a wide variety of video, motion graphics, print and web enthusiasts. The company is known for its extremely high quality and innovative content as well as for its aggressive and affordable pricing.


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