The Mission Does Heavy Lifting For Hershey’s

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Last Updated: June 29, 2012 11:53 pm GMT
(Venice, California--June 29, 2012) Venice-based visual effects studio The Mission proves chocolate and caramel to be an industrious combination in the VFX-laden :30 “Teamwork” for Hershey’s out of Arnold, NY. The spot features the iconic Kiss, now infused with caramel, heaving blocks of the golden confection into a warming vat. The animation portion of the spot was directed by The Mission’s Piotr Karwas.



Click HERE to see the spot.

“Teamwork” opens on an all-CG factory populated with hard-hat clad Kisses, all working together to toss cubes of golden caramel into a vat. They use their drop-shaped bodies to move the cubes from stack to train to vat, and finally in finished form into the mouths of an amorous couple sitting on a riverside dock. The spot closes on the tags, “Delightfully delicious” and “One-of-a-Kind Kisses,” along with the caramel-infused Kiss itself.



About The Mission
The Mission is a high-end visual effects studio specializing in commercials, film and digital content. It is located in the middle of the pop-culture hub known as Abbot Kinney in Venice, CA.

With the talents of some of the most creative and experienced artists in the industry, working with the latest tools and a top-notch production staff, The Mission is a lean and dynamic powerhouse of a partner to deploy into your creative process.

From concepting, previs, and on-set-supervision, to 2d and 3d visual effects work & design, and on to final mastering, The Mission brings a smart, beautiful and efficient component to every visual dimension of your project.



Credits:

Client: Hershey’s

Title: “Teamwork” :30

Airdate: Currently airing

Agency: Arnold, NY

Agency Producer: Adam Perloff

Associate Creative Directors: Meghan Williams, Nate Williams

Chief Creative Director: John Staffen

VFX/Animation: The Mission, Venice, CA

Executive Producer: Michael Pardee

Animation Direction and Editing: Piotr Karwas

Design and Modeling: Chad Fehmie

Animation: Alfonso Alpuerto

Lighting and FX: Samir Lyons

Compositing: Katrina Salicrup

VFX Producer: Ryan Meredith

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