Pony Show’s Spike Lee Rekindles The Flame For New York State


Last Updated: July 9, 2012 10:30 pm GMT
(New York, New York--July 9, 2012) Bicoastal Pony Show Entertainment director Spike Lee reminds us why we love The Empire State in five :60/:30s for the New York State “I Love NY” campaign out of BBDO, NY. A famed, passionate New Yorker, Lee captures the business-savvy and industry-leading characteristics of New York in one anthem and four unique narratives about New York-based businesses. The :60/:30 “Anthem” is narrated by Robert De Niro.

The extolling campaign includes “Anthem,” “BAE,” “Fage,” “Nano,” and “Smith,” each telling a different story of how New York State is ‘Working For You.’ The campaign features several companies including BAE Systems, Fage Dairy USA, CNSE and Smith Electric Vehicles. Each one of their stories highlights the supportive, successful, technological and prosperous qualities of New York State through personal interviews with the companies’ executives and employees.

In “BAE,” we are told about the flood disaster incident of September 2011 that nearly destroyed BAE Systems’ Johnson City, NY facility. On September 8th and 9th, BAE Systems fell victim to a flood that essentially wiped out the whole facility. Fourteen hundred people were suddenly without jobs. Almost immediately, on September 11th, New York State came to Johnson City to provide assistance with a rapid recovery program. Offering aid with the drying and dehumidification of buildings, “New York State responded with extraordinary effort to keep our business here.” “BAE” features several BAE employees tell their accounts of the incident and includes photographs of the flood disaster, recovery program, and restored facility. The spot closes on a busy street in Johnson City with the tag, ‘The New New York State. Working For You.’

About Pony Show Entertainment
Pony Show Entertainment EPs, Susan Kirson and Jeffrey Frankel, produce award-winning commercials and integrated projects with a roster highlighted by Peter Berg, Spike Lee, Baz Luhrmann and Jean-Paul Goude, as well as other dynamic commercial and Hollywood filmmakers. Find out more at http://www.ponyshowent.com.


Client: Empire State Development

Title: “Anthem” :60/:30; “BAE,” “Fage,” “Nano,” and “Smith” :30 x 4

Agency: BBDO, NY

Executive Creative Director: Linda Honan

ACD/Copywriter: Nick Sonderup

Executive Producers: Ashley Henderson, Elise Pavone

ACD/Art Directors: Julia Blackburn, Kurt Lenard

EVP, Sr. Director: Paul Suchman

Production Company: Pony Show Entertainment, LA

Director: Spike Lee

DP: Cliff Charles

Executive Producers: Jeff Frankel, Susan Kirson

Editorial: Lost Planet, NY

Editor: Jay Rabinowitz (“Anthem”), Paul Snyder and Adam Witten (NY Stories 4 x :30)

Editorial Producer: Lauren Hefner Addison

Editorial EP: Krystn Wagenberg

Audio House: Sound Lounge, NY

Mixer: Chris Afzal

Color: The Mill, NY

Colorist: Fergus McCall

Online: Black Hole, NY

Online Editor: Tim Farrell

Narrator: Robert De Niro (“Anthem”)


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