(July 9, 2012) Although the integrated production/post boutique Cinema Five FIlms only launched earlier this year, they’re already nabbing prestigious awards like the Daytime Emmy’s Outstanding Commercial, which they won for the Tim Pumphrey directed integrated marketing spot for liquid water enhancer MiO and MTV’s show “The Seven.” The Daytime Emmy Awards aired live on HLN on June 23.
“Anytime I work with Tim and Pat something magical seems to happen – we all really click well together,” Jeremy Hammond, MTV Producer/On-Air Promos says. “We were given a lot of freedom with this and wisely didn’t over think it. The fact that we didn’t have a huge budget helped us creatively because we had to keep it simple and that worked in our favor.”
The manic comedy spot, entitled simply “MiO/The Seven,” features Kevin Manno, the host of MTV’s former afternoon show “The Seven,” running crazily through the MTV’s offices sharing his new-found love of MiO with every co-worker he encounters. His antics include running across a conference table during a corporate meeting while squeezing MiO into water pitchers, and drilling a hole in a water-cooler and adding MiO.
“I love to push it when I do comedy, and for this MTV and MiO really let us take this in a cool direction,” Pumphrey says. “Working with Kevin was great because he is so funny and such a good improviser. He came up with some of the funniest parts during the shoot. When we started editing with Mark we realized we were onto something great.”
For Donnelly, who was the Cinematographer for the spot, the Daytime Emmy award is more than a great honor – it also validates his decision to launch Cinema Five Films with Tim and Mark.
“Winning a Daytime Emmy confirms something that Tim, Mark and I already knew – we work well together,” Donnelly says. “And bringing all of our creative skills together under one roof is something that clients need today.”
About Cinema Five Films:
Cinema Five Films is a full service creative production company located in the Flatiron neighborhood of New York City. Our work includes an award winning feature film, television shows, TV commercials and network promos. Some of our clients include networks such as: CBS, MTV, Spike, Comedy Central, Starz, BET, VH1, MTV2. Some of our commercial clients include Victoria’s Secret, Visa, Rhapsody, Wrigley’s, Neutrogena, Sonic, Acuvue, Atari, L’Oreal, Revlon, Fanta, Free Credit Score, Target, Cingular, Clearasil, Proctor and Gamble and more.
We have also shot over a 100 live performances, music videos and interviews. Artists include Kanye West, Dave Matthews Band, Paul Weller, Alanis Morrisette, Goo Goo Dolls, Diddy, Jewel, Lisa Marie Presley, Avril Lavigne, Liz Phair, Gnarls Barkley, Rilo Kiley, Nickleback, Fountains of Wayne, Hootie and the Blowfish, Death Cab for Cutie, the Killers, Keisha Cole, Wilco, the White Stripes, Franz Ferdinand and many more. For more information go to: http://cinemafivefilms.com
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Click here to watch “Mio/MTV’s The Seven”: