(Basingstoke, UK--July 11, 2012) AmberFin (stand 7.J39), a leading developer of file-based media ingest, transcoding and quality control solutions for content owners, broadcasters, sports organizations and post-production houses, comes to IBC with a simple message to media organizations – if you wish to reap the considerable efficiency and profitability opportunities offered by quality control measures within file-based workflows you must look at the issue strategically.
“At IBC, we will be highlighting the need for media facilities of all types to regard quality control in a very different way – very often their staff are fixing media file problems and generating costs that are hidden from them but still impact on their bottom line profitability,” commented Bruce Devlin, Chief Technology Officer at AmberFin. “AmberFin Unified Quality Control (UQC) is unique in the market in the way it increases confidence in the quality of media files, reduces cost linked to their production and adds value to the whole diversity of media products a facility creates by highlighting real faults whilst removing the false negative and false positive results that so many other QC systems struggle to identify."
“Our message is that quality control in file-based workflows, if properly applied, can reduce delivery time and cost whilst increasing efficiency. However in most file-based workflows today, this is not the case and these savings remain unrealized,” Devlin stated.
Alongside the latest enhancements to its UQC system, AmberFin will showcase the latest significant developments in its iCR file-based content ingest and transcoding system. Addressing enterprise level applications, AmberFin will provide a European debut for iCR's multi-transcode option, which enables users to run up to eight different transcode nodes simultaneously on a single PC,thereby dramatically reducing the cost per channel while obtaining even better use of their PC hardware.
AmberFin iCR's new multi transcode option brings increased quality, improved productivity, and ease of integration to iCR users. Scalable across both CPUs and networks, iCR's multi-transcode option can be configured with one, two, four or eight nodes (with video, audio, caption and QC processing in each node) to allow customers to choose the right configuration for their applications and budgets, and easily add additional capacity to meet growing requirements.
At the same time AmberFin will introduce a series of specialist transcode and ingest packages that offer the company’s trademark quality and reliability, but at more affordable price points. These devices empower users to achievemajor enhancements within their workflows through the simple integration ofthese cost efficient AmberFin products.
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFinMedia Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.
Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.
AmberFin has experienced growth of 65% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters bysome of the world’s leading media organizations including HBO, AP, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.