(New York, New York--July 26, 2012) Matt Miller, President and CEO of the Association of Independent Commercial Producers (AICP) and Dustin Callif, Executive Producer, Digital, at Tool, and President of AICP Digital, today unveiled guidelines for digital production. The document outlines best business practices for digitally produced content, including interactive, visual effects, design, and animation.
“These guidelines help to establish a roadmap for good business practices. We hope that all companies that produce content digitally - as well as their clients - will use this document to shape expectations,” said Miller. “This new resource creates a framework for discussing business terms, and through constant use, will become the industry standard.”
“We created these guidelines to address the needs of our members,” said Callif. “AICP Digital received input from several production companies, as well as producers from the agency side to ensure that this would be a business tool which could be adapted by both sides, making our industry stronger.”
A committee comprising Callif, AICP Digital Chapter Vice President Anders Wahlquist of B-Reel, Paul Babb of Rhythm + Hues, Gary Giambalvo of theSTUDIO, Lucia Grillo of PSYOP, Javier Jimenez of Motion Theory, Max Oshman of thelab, and Dave Skaff of The Science Project spearheaded the creation of the guidelines, which are available by clicking here
, and on the AICP Directory app, which can be downloaded on aicp.com or in the Apple App Store. The full Digital Board can be viewed by clicking here
AICP Digital was formed in 2009, and represents over 70 AICP member companies who work in a variety of digital disciplines, including visual effects, interactive, motion graphics, animation, mobile (including applications), design, and installations.
Founded in 1972, the AICP represents, exclusively, the interests of United States companies that specialize in producing commercials in various media –film, video, digital —for advertisers and agencies. The association, with national offices in New York and Los Angeles as well as eight regional offices, serves as a strong collective voice for this $5-plus billion industry, disseminating information; representing the production industry within the advertising community, in business circles, in labor negotiations and before governmental officials; developing industry standards and tools; providing professional development; and marketing American production.