Spacejunk Is Driving Force Behind Nationwide Promo


Project Delivered to Audiences Via Uviaus’ Proprietary LCD Video In Print Promotion

Last Updated: August 3, 2012 2:41 am GMT
(Columbus, Ohio--August 3, 2012) Production and design company Spacejunk revved its creative engine to create an original, high-energy promo for Nationwide Financial. The project harnessed the power of a Lamborghini as the metaphor for Nationwide’s Investment Solutions Builder (ISB). The video was delivered to Nationwide’s investor relations specialists via Uvideo: A proprietary print mailer with imbedded LCD video player developed and designed by direct marketing solutions company Uviaus.

For the Spacejunk creative team, the goal was to produce a piece that delivered a message about ISB’s power, responsiveness and functionality while eschewing traditional approaches to corporate financial advertising.

"Using a metaphor for the financial software allowed us to do something that was informative but visually stunning at the same time. It was a no brainer, " commented Creative Director, Mike Beaumont.

The Lamborghini - not computers and software – became the ultimate centerpiece for the project, which combined a live action shoot of the car, motion graphic design and 3D animation all directed and produced by Spacejunk.

View the promo and the making of here:

About Spacejunk:
Spacejunk is a creative studio built on an ethos that blends innovation, style, camaraderie, production acumen and trust. The culture and creativity at Spacejunk springs from a staff-based model with experienced producers, creative directors, animators, designers and editors comprising the Spacejunk team. Since its inception, the company has earned loyal clients including Victoria’s Secret, Aeropostale, Totes/Isotoner, Bath & Body Works, FOX, LensCrafters, Wizards of the Coast and TEDx Columbus. The company’s methodology is equal parts infinite imagination, engineered strategy, and otherworldly execution. Spacejunk: Made in Space, Delivered to Earth.

CLIENT: Nationwide Financial

Concept & Execution: Spacejunk
Creative Directors: Mike Beaumont, Jeff Boddy
Director: Mike Beaumont
DP: Wayne Sells
Producer: Andrew Schneider
Senior Motion Designer: Chris Schoenman
Motion Designers: Marco Cardenas, Dan Wineland
Designers: Ryan Zunkley, Dan Wineland
Editor: Mike Beaumont
Sound Design: Kurt Keaner, Mike Beaumont
Original Score: Scott Griffin


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