(Columbus, Ohio--August 3, 2012) Production and design company Spacejunk revved its creative engine to create an original, high-energy promo for Nationwide Financial. The project harnessed the power of a Lamborghini as the metaphor for Nationwide’s Investment Solutions Builder (ISB). The video was delivered to Nationwide’s investor relations specialists via Uvideo: A proprietary print mailer with imbedded LCD video player developed and designed by direct marketing solutions company Uviaus.
For the Spacejunk creative team, the goal was to produce a piece that delivered a message about ISB’s power, responsiveness and functionality while eschewing traditional approaches to corporate financial advertising.
"Using a metaphor for the financial software allowed us to do something that was informative but visually stunning at the same time. It was a no brainer, " commented Creative Director, Mike Beaumont.
The Lamborghini - not computers and software – became the ultimate centerpiece for the project, which combined a live action shoot of the car, motion graphic design and 3D animation all directed and produced by Spacejunk.
View the promo and the making of here: http://spacejunkmedia.com/#/work/project/17
Spacejunk is a creative studio built on an ethos that blends innovation, style, camaraderie, production acumen and trust. The culture and creativity at Spacejunk springs from a staff-based model with experienced producers, creative directors, animators, designers and editors comprising the Spacejunk team. Since its inception, the company has earned loyal clients including Victoria’s Secret, Aeropostale, Totes/Isotoner, Bath & Body Works, FOX, LensCrafters, Wizards of the Coast and TEDx Columbus. The company’s methodology is equal parts infinite imagination, engineered strategy, and otherworldly execution. Spacejunk: Made in Space, Delivered to Earth. http://www.spacejunkmedia.com
CLIENT: Nationwide Financial
Concept & Execution: Spacejunk
Creative Directors: Mike Beaumont, Jeff Boddy
Director: Mike Beaumont
DP: Wayne Sells
Producer: Andrew Schneider
Senior Motion Designer: Chris Schoenman
Motion Designers: Marco Cardenas, Dan Wineland
Designers: Ryan Zunkley, Dan Wineland
Editor: Mike Beaumont
Sound Design: Kurt Keaner, Mike Beaumont
Original Score: Scott Griffin