Popular Music Artist Jessica Betts Keeps "Holding On" In New Music Video Shot/Posted By MindSmack


Last Updated: August 20, 2012 8:36 pm GMT
(August 20, 2012) Music artist Jessica Betts’ newest music video, “Holding On,” debuts this week on BET. Shot and posted by the MindSmack team in New York, the creatively candid music video exhibits pure originality. The thematic concept of simultaneously exploring the duality of a relationship and individuality is prominent and inspirational. “Holding On” was part of BET’s Music Matters Showcase last week; and makes its world-wide premiere tomorrow night, August 21st at 6 p.m. on “106 & Park” on BET.

Check out “Holding On” at http://bit.ly/Pzt8dW

“This music video represents a re-birth of Jessica’s career,” explains MindSmack Executive Producer Kwesi Collisson. “The video has built two worlds that exist in the same time and different times (past/present/future). These two worlds co-exist. They aren’t battling over Jessica. However, they represent how complex her life was, is and will be in the future.” Directed by Marco Piana, the creative team at MindSmack spearheaded production of “Holding On,” orchestrating intimate settings at an upscale Soho Loft and raw oceanfront at Fort Tilden Beach, as well as completed extensive post-production for the new clip.

“It’s a love song to oneself... about the different conflicting sides of yourself and learning to hold on to all of them, because they are all part of who you are and part of what makes up the whole of you,” notes Jessica Betts. “I'm really grateful to Kwesi Collisson, Marco Piana and the entire MindSmack team. These guys were really awesome in taking my initial concept and then adding another dimension to it; and giving it a new depth and scope with visuals that so beautifully and cleanly matched my words.”

Production Company: MindSmack
Produced by: Kwesi Collisson
Director: Marco Piana
Executive Producers: Phil McGowan, Berka A. Ngong, Todd Feuer, Mike Feuer
DP: (bedroom/interior scenes) Jared Royal
DP: (beach/outdoor scenes) Marco Piana
Make-up: Ruthie Weems
Make-up Assistant: Sabina Altumbabic-Sackett
Hair: Marcos Diaz
Stylist: Donavan Powell
Production Assistant: Ashley Sebok
Male Double: Paco
Female Double: Vanessa Davidson
Talent: Jessica Betts

Post-Production Company: MindSmack
Editor: David Mercado
VFX Artist: Chris Wronka
Finishing/Online: Dario Bigi
Sound Design/Final Audio Mix: Brian Rund

A leading digital media, production and post-production company, located in the heart of Manhattan, MindSmack’s core offerings include: creative development, production, editorial, motion graphics, audio mixing, web design, and social media services. The company features an award-winning creative team with a passion for realizing clients’ visions and a keen talent for storytelling. Founded in 1999, MindSmack is independently owned and managed by artists for artists. While currently expanding into all aspects of creative content creation, including the development of original content, the company remains flexible and nimble. MindSmack’s client list includes: A&E, AMC, BBC, Cinemax, Discovery, ESPN, Food Network, HBO, MTV, NBC, NFL, Nick Jr., Showtime, Spike, Time Warner, TruTV and VH1. For more information about MindSmack, check out the company’s newly re-branded web site at: http://www.mindsmack.tv


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