Hollywood’s Dilated Pixels Produces Over 50 VFX Shots, as Sole Visual Effects House, for Sony Pictures’ “Sparkle”


Last Updated: August 23, 2012 9:27 pm GMT
(Hollywood, California--August 23, 2012) Hollywood-based VFX company Dilated Pixels (DP) was the sole visual effects vendor for the new feature film “Sparkle” from Sony Pictures. “Sparkle” is Whitney Houston’s final film project. Dilated Pixels’ founding members, TJ Sakasegawa, Jeff Balis, Rhoades Rader and PJ Foley made the announcement.

For “Sparkle,” the Dilated Pixels team produced over 50 VFX shots.

Dilated Pixels worked closely with the studio and Salim Akil, the director of “Sparkle,” to provide a seamless and organic authenticity to the “Sparkle” world. Said the Dilated Pixels Founders, “We’re honored to have had the opportunity to contribute our visual effects imagery to what is sure to become a ‘must see’ movie.”


Detroit, 1968: The Motown sound is sweeping the nation. Girl groups are hotter than ever. Over their mother’s (Whitney Houston) objections, three beautiful sisters—Delores (Tika Sumpter), Sister (Carmen Ejogo) and Sparkle (Jordin Sparks) —are taking the local music scene by storm. But their dreams are bigger than Detroit. Their manager, Stix (Derek Luke), is just as ambitious and will do whatever it takes to make it to the big time, even if it means using the girls—and his love for Sparkle—as the foundation of a new musical empire.

Behind the music and lights, the recording industry is a ruthless and unforgiving place, just as Mama had warned her girls. Sister, with her good looks and voice, is the natural headliner of the trio, yet her complicated personal life threatens to overshadow her talent; Delores has her sights set on a different kind of life outside the spotlight; and young Sparkle must push past her deepest fears if she is to fulfill her destiny—does she really have what it takes to go all the way? Riveting and soul-stirring, this timeless tale reminds us of the unbreakable bonds between family, the high price of fame and what can happen when we dare to show the world how brightly we can sparkle.


Directed by: Salim Akil
Screenplay by: Mara Brock Akil
Story by: Joel Schumacher and Howard Rosenman
Produced by: Debra Martin Chase
T.D. Jakes
Salim Akil
Mara Brock Akil
Curtis Wallace
Jordin Sparks
Whitney Houston
Derek Luke
Mike Epps
Carmen Ejogo
Tika Sumpter
Omari Hardwick
And CeeLo Green as Black


Founded in 2007 by Rhoades Rader, Jeff Balis, TJ Sakasegawa and PJ Foley, Dilated Pixels is a full service visual effects, motion graphics, main title and live action production company based in Hollywood, CA. Since its founding, the company has blossomed not only as a noted visual effects house, but also as a one-stop production shop for commercials, music videos, and short-form web content from videogame companies, advertising agencies, brands, and notable directors.

The company’s staff is comprised of VFX artists and supervisors with a wide range of experience across all areas of computer generated visual effects. Dilated Pixels handles all aspects of any size CGI production, including concept design in pre-production, to on-set VFX supervision, and through to the creation of the final CGI elements for film, TV and web. Also featuring HD editing facilities, Dilated Pixels can deliver high-end visual effects through a highly efficient means of creation, maximizing the CGI- production-to-cost ratio for its diverse group of clients.

Clients of Dilated Pixels include FOX, Discovery, SyFy, Sony, Screen Gems, Lionsgate, Universal, Warner Bros., and CBS. The company is located at 6121 Sunset Blvd., Suite # 103, Hollywood, CA, 90028. The phone is 323/466-0930, and the web is http://www.dilatedpixels.net


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