(Dallas, Texas--August 24, 2012) Sugar Film Production director Chris Smith entices unsuspecting passers-by with fizzy hydration the new :15 “Irresistibly Bubbly,” for Nestle Pure Life out of Publicis. The spot, shot in Barcelona, features a woman opening a bottle of Nestle Pure Life Sparkling Water on a park bench, attracting every park-goer in a two-mile radius—including a baby in a stroller. This project falls on the heels of a series of other project runs with Smith that include a Shell project with JWT and a Bridgestone spot for The Richards Group.
to view the spot.
Notes Sugar Executive Producer Tony Miglini, “It is always an exciting challenge to take on an international shoot and it’s a pleasure shooting in Spain. The idyllic location combined with the collaborative and trusting agency and client made for a great experience for EVERYONE.”
The sparkling variety of Nestle’s Pure Life bottled water line, launched in 2010, encourages customers to recycle their bottles. To further the brand’s environmental initiatives, Nestle’s Chairman Peter Brabeck has also recently embarked on a campaign to raise awareness about the world’s looming water crisis.
About Sugar Film Production
Committed to achieving excellence on each project they tackle, and fostering an attitude-free company culture, Dallas-based Sugar Film Production forges long-term client relationships through a welcoming work environment and spectacular results. Since 2001, Sugar has produced work for national clients including Shell, Ford, Pepperidge Farm, Anheuser Busch, Bridgestone, McDonalds and Sony Ericsson. Seasoned director Chris Smith leads the creative team, crafting engaging advertising projects through stunning visual narrative. http://www.sugartv.com/
Client: Nestle Pure Life Sparkling Water
Senior Marketing Manager, Nestle: Tracey Peake
Director of Brand Marketing, Nestle: Rick Tanner
Title: “Irresistibly Bubbly” :15
Agency: Publicis, Plano, TX
SVP Group Creative Director: Eric Moncaleano
SVP Director of Integrated Production: Jaime Roderer
Copywriter: Noemie Wilson
Art Director: Blake Cleavenger
VP Marketing Supervisor: Melissa Comisar
Production Company: Sugar Film Production
Director: Chris Smith
Executive Producer: Tony Miglini
DP: Afshin Shahidi
Line Producer: Michelle McAnally
Editorial: Red Car Dallas
Editor: Charlie Cusumano
Post Production Producer: Carrie Callaway