Sugar’s Smith Draws Crowds For Nestle Pure Life Sparkling Water


Last Updated: August 24, 2012 8:40 pm GMT
(Dallas, Texas--August 24, 2012) Sugar Film Production director Chris Smith entices unsuspecting passers-by with fizzy hydration the new :15 “Irresistibly Bubbly,” for Nestle Pure Life out of Publicis. The spot, shot in Barcelona, features a woman opening a bottle of Nestle Pure Life Sparkling Water on a park bench, attracting every park-goer in a two-mile radius—including a baby in a stroller. This project falls on the heels of a series of other project runs with Smith that include a Shell project with JWT and a Bridgestone spot for The Richards Group.

Click HERE to view the spot.

Notes Sugar Executive Producer Tony Miglini, “It is always an exciting challenge to take on an international shoot and it’s a pleasure shooting in Spain. The idyllic location combined with the collaborative and trusting agency and client made for a great experience for EVERYONE.”

The sparkling variety of Nestle’s Pure Life bottled water line, launched in 2010, encourages customers to recycle their bottles. To further the brand’s environmental initiatives, Nestle’s Chairman Peter Brabeck has also recently embarked on a campaign to raise awareness about the world’s looming water crisis.

About Sugar Film Production
Committed to achieving excellence on each project they tackle, and fostering an attitude-free company culture, Dallas-based Sugar Film Production forges long-term client relationships through a welcoming work environment and spectacular results. Since 2001, Sugar has produced work for national clients including Shell, Ford, Pepperidge Farm, Anheuser Busch, Bridgestone, McDonalds and Sony Ericsson. Seasoned director Chris Smith leads the creative team, crafting engaging advertising projects through stunning visual narrative.


Client: Nestle Pure Life Sparkling Water

Senior Marketing Manager, Nestle: Tracey Peake

Director of Brand Marketing, Nestle: Rick Tanner

Title: “Irresistibly Bubbly” :15

Agency: Publicis, Plano, TX

SVP Group Creative Director: Eric Moncaleano

SVP Director of Integrated Production: Jaime Roderer

Copywriter: Noemie Wilson

Art Director: Blake Cleavenger

VP Marketing Supervisor: Melissa Comisar

Production Company: Sugar Film Production

Director: Chris Smith

Executive Producer: Tony Miglini

DP: Afshin Shahidi

Line Producer: Michelle McAnally

Editorial: Red Car Dallas

Editor: Charlie Cusumano

Post Production Producer: Carrie Callaway


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