ASSIMILATE Announces Support for AMD FirePro Professional Graphics


Last Updated: September 8, 2012 5:55 am GMT
(Amsterdam IBC, Netherlands--September 8, 2012) ASSIMILATE, makers of the powerful, real-time SCRATCH® and SCRATCH Lab® digital intermediate and dailies workflow software for the production and post-production of feature film, episodic television, commercials and spots, today announced support for AMD (NYSE: AMD) FirePro™ W8000 and V7900 SDI professional graphics cards.

The company also announced that SCRATCH and SCRATCH Lab now support SDI output from the AJA KONA 3G card in conjunction with the FirePro V7900 SDI via FirePro™ SDI-Link. The addition of these new AMD FirePro professional graphics solutions join ASSIMILATE’s extremely powerful and flexible line-up of GPU and SDI video-playback solutions for SCRATCH and SCRATCH Lab. Artists now have an even wider range of OpenCL, CUDA and SDI choices available from AMD, Nvidia, AJA and BlueFish444 and others, which deliver real-time GUI and rendering performance that sets SCRATCH and Lab apart in the world’s most demanding pipelines.

“ASSIMILATE has built a strong reputation for developing and embracing the new technologies that drive state-of-the-art tools in production and post-production,” said Jeff Edson, CEO of ASSIMILATE. “SCRATCH and SCRATCH Lab have a long history of being first to market with support for new native camera formats, new color science models, and promising new features like HDR and HFR playback. Comprehensive and reliably supported GPU and SDI are key components to the DNA of SCRATCH and Lab because they unlock the real-time performance that is so crucial to our customers. We’re pleased to add support for the AMD FirePro professional graphics to our product line-up because it gives our artists even more choices in a space where every ounce of performance matters.”

“ASSIMILATE and AMD share a vision for making production and post-production workflows a painless experience with tools and real-time performance capabilities that ensure deadlines are met while project quality is maintained,” said David Cummings, general manager of AMD FirePro Graphics. “AMD FirePro and AMD FirePro SDI-Link products continually deliver cutting-edge performance and features that make it possible to redefine the performance-per-dollar capabilities of industry-leading products like ASSIMILATE’s SCRATCH and SCRATCH Lab.”

SCRATCH Digital Workflow Tools
ASSIMILATE’s SCRATCH® end-to-end data workflow -- from dailies, to conform, color grading through to finishing -- and SCRATCH Lab, a robust dailies and VFX digital pipeline, deliver the industry’s most comprehensive toolset for data-centric digital cinema and episodic television productions for 2D and 3D stereo projects. Both products support multiple formats, including ARRI RAW, Sony F65, Phantom, and Canon 5D, as well as enhanced support RED r.3d at up to 5K resolution and beyond. New 6.1 versions of SCRATCH and Lab software, running on Mac OS X and Windows 7, feature SDI output via AJA Kona 3G graphics cards, wicked-fast dailies rendering, improved metadata and timecode handling. For pricing and sales, visit

ASSIMILATE is the premier provider of digital workflow and post-production tools, that have proven essential to the successful creation of thousands of studio and independent features, television shows, music videos and corporate video productions. The company’s SCRATCH products, running on Windows and Mac OS® X, are the heartbeat of today’s most demanding digital post-production and dailies workflows for 2D and stereo 3D productions. They equip directors, DPs and artists with the state-of-the-art, intuitive, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets. ASSIMILATE’s SCRATCH® data-centric DI system, is the most comprehensive, end-to-end cinema and broadcast imaging tool for playback, conform, editing, color grading, compositing and finishing of RED and other digital workflows. SCRATCH Lab® delivers a comprehensive toolset for the review, versioning, color correction, conform and output of on-set or VFX dailies. ASSIMILATE a privately held company, with headquarters in Santa Clara, California, USA, offices in London, UK, Groningen, NL and Beijing City, CN and markets its products worldwide via a global reseller network. To learn more please visit


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