IBC 2012: Adobe Provides Broadcast & Media Solutions

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Last Updated: September 9, 2012 1:45 pm GMT
Adobe came to IBC 2012 focused on the broadcast industry. The big reveal was its new Adobe Anywhere, a collaborative workflow platform that allows real-time collaboration for remote users of Premiere Pro, After Effects and Prelude. Adobe expanded its partnerships with broadcast solution companies, to over 200. At the show, Adobe also unveiled a new promotional offer for individuals and corporations interested in switching from Apple Final Cut Pro or Avid Media Composer to Adobe Production Premium or Adobe Creative Cloud.

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