(Universal City, California--September 9, 2012) Universal Pictures announced today that it will release Pitch Perfect in select theaters across North America on Friday, September 28, 2012—one week earlier than expected. This early release of the new movie from Gold Circle Films and Universal Pictures will precede the musical comedy's wide release, which continues as previously scheduled on October 5.
The decision to open the film in select theaters early resulted from a number of factors, led by the wildly positive moviegoer feedback for Pitch Perfect from early screenings and indicators of a very engaged core audience avidly anticipating its release. Universal is promoting Pitch Perfect with the most extensive screening campaign in the studio's history. Over the past few weeks, hundreds of screenings of Pitch Perfect across the country have consistently received raucous audience response.
Those screenings have also created regular spikes in social-media conversation that far outpace similar films at the same stage. Fizziology, the leading social-network monitoring company, notes that the sentiment for Pitch Perfect in social media conversation is more than 90 percent positive. Just last week, following the airing of a single television ad for the film in the mid-season finale of ABC Family's Pretty Little Liars, three separate topics related to Pitch Perfect became trending topics on Twitter: the film itself, the character of "Fat Amy" and the song "No Diggity" that was featured in the spot.
Universal hopes to further galvanize the growing positive buzz for the film with this early release strategy, giving early audiences of core fans the opportunity to accelerate the velocity and expand the reach of the word-of-mouth for Pitch Perfect after they see it starting on September 28.
"You have to be willing to break the rules for a film that you deeply love, and supporting Pitch Perfect in this unorthodox way is a result of our passion for the movie and confidence in its reception," said Nikki Rocco, President of Distribution, Universal Pictures. "After every screening, we've seen levels of reaction similar to how audiences responded to American Pie and Bring It On, other comedies for a young audience that grew into great success stories for Universal."
"The social conversation surrounding Pitch Perfect on Twitter, Facebook and blogs has been loud and incredibly positive," said Ben Carlson, President, Fizziology. "We have measured these types of metrics around every major movie in the last three years, and this film is one of the strongest comedies that we've seen this far ahead of release."
To encourage fans to grab their friends and see Pitch Perfect, Universal has teamed with Fandango and MovieTickets.com on exclusive offers for the early screenings. Those who buy three or more tickets on Fandango to any showing of the musical comedy will receive one additional ticket to the same showing at no charge. As well, those who purchase tickets at MovieTickets.com will get $5.00 off their purchase of two or more tickets to the show. For more information about the promotions and a list of theaters showing Pitch Perfect, visit http://www.pitchperfectmovie.com/tickets
About Pitch Perfect
Beca (Anna Kendrick) is that girl who'd rather listen to what's coming out of her headphones than what's coming out of anyone's mouth. Arriving at Barden University, she finds herself not right for any clique but somehow is muscled into one that she would never have picked on her own: alongside mean girls, sweet girls and weird girls whose only thing in common is how good they sound when they sing together, in the new out-loud comedy Pitch Perfect.
When Beca takes this acoustic singing group out of their world of traditional arrangements and perfect harmonies into all-new mash-ups, they fight to climb their way to the top of the cutthroat world of college music competitions. This could wind up either the coolest thing they'll ever do or the most insane, and it will probably be a little of both.
Loaded with new takes on old favorites, to hits of right now that are seamlessly mixed together, mashed-up and arranged like you've never heard before, Pitch Perfect is directed by Jason Moore, who opened our eyes to the very misbehaved life of puppets in the surprise Broadway sensation Avenue Q. http://www.pitchperfectmovie.com
About Universal Pictures
Universal Pictures is a division of Universal Studios (http://www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world's leading media and entertainment companies in the development, production and marketing of entertainment, news and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group and world-renowned theme parks. Comcast Corporation owns a controlling 51% interest in NBCUniversal, with GE holding a 49% stake.