AmberFin Announces New Cost Effective Products, Partnership with Interra, and New Customer Wins at IBC 2012


Company celebrates Bruce's Shorts first anniversary with iPad giveaway competition

Last Updated: September 10, 2012 5:45 pm GMT
(Basingstoke, UK--September 10, 2012) At IBC 2012 on stand 7.J39, AmberFin, a leading developer of file-based media ingest, transcoding and unified quality control solutions for content owners, broadcasters, sports organizations and post-production houses, is making a number of significant announcements:
New competitively priced products:

AmberFin is unveiling new competitively priced file-based media ingest, transcode and playback products that enable the digitization and transformation of new and archived media content. The cost-effective modules are designed to meet the specific business needs of small and medium sized media organizations. These new application-specific products focus on industry standard workflows and requirements including: ingest and transcode to MXF AS11 and metadata support for the Digital Production Partnership; ingest and transcode to the most popular MPEG2, XDCAM and IMX formats; best of breed playback, QC review, annotation and metadata entry or tape layback for a wide range of codecs and wrappers; file-based proxy generator; and a fully featured PC workstation for the creation and preparation of MXF-AS12 compliant deliverables, especially the creation of AS-12 commercials.

AmberFin Partners with Interra Systems:
AmberFin and Interra Systems are announcing the successful conclusion of a co-operative development project that will add value to customers of both companies. The project sees the integration of Interra Systems' market leading, enterprise class file-based QC solution, Baton, within AmberFin’s iCR Unified Quality Control (UQC) platform for content ingest and transcoding operations.

New customer wins:
In the UK, independent Soho-based post-production facility, Smoke & Mirrors has chosen AmberFin iCR ingest, file playback and unified quality control (UQC) software-based systems to ensure the efficiency of file-based workflows as it migrates to totally tapeless operations. This will allow Smoke & Mirrors to achieve greater efficiencies through automation of routine operational processes, whilst maintaining crucial skilled human quality control (QC) touch points. Specifically, AmberFin iCR is being used in content repurposing operations with file playback and Unified Quality Control including Digimetric’s Aurora Pro software system within the platform.

Using AmberFin iCR, Smoke & Mirrors can efficiently repurpose uncompressed Quicktime masters of varying specifications to a single mezzanine format. Also, AmberFin’s Unified Quality Control (UQC) system provides a crucial human quality control element to both the technical and subjective aspects of Smoke & Mirrors’ output.

In Australia, the Premium Movie Partnership has selected the new AmberFin iCR File Player with its advanced Unified Quality Control (UQC) option for video asset checking at its Showtime Movie Channel content preparation facility, located at the Fox Studios Entertainment Quarter in Sydney. Showtime required a single solution that could play back and perform QC analysis on a wide variety of file formats including their in-house editing format Apple Pro Res and formats used for delivery to broadcast video servers.

Bruce's Shorts celebrates first anniversary with iPad giveaway competitions
Bruce's Shorts, the widely popular free broadcast-IT workflow training program hosted by Bruce Devlin, AmberFin's CTO and co-author of the MXF format, will be celebrating its first anniversary at IBC. To mark the occasion, AmberFin will be running a couple of competitions and giving away iPads. Existing subscribers to Bruce's Shorts will be encouraged to 'recommend a friend/colleague' to sign up for the free training. When the invitation is accepted, both people will automatically be entered in the draw to each win a new iPad3. To sign up please visit:, or simply go to the AmberFin booth 7.J39. New Bruce’s Shorts subscribers can sign up at and subsequently recommend a friend/colleague.

Bruce's Shorts' favourite kangaroo mascot, Roo Skippy Fin, will be discovering IBC for the first time. Show attendees will get another chance to win an iPad3 by taking the best picture of Skippy Fin around Amsterdam and posting it on his Facebook fan page: or by emailing the picture to

About AmberFin
AmberFin is a company at the heart of solving file-based workflow problems for content owners, broadcasters, sports organizations and post-production houses. The AmberFin Media Factory, based on the iCR family of modular software products, digitizes and transforms new and archived content, combining a service oriented design philosophy with intelligent use of cost-effective generic IT. This enables customers to save time, increase revenues and grow in-line with business demands.

Unique to the Media Factory system, AmberFin’s industry first approach to Quality Control, known as Unified Quality Control (UQC), introduces a QC mark that brings a new level of trust to media assets. UQC uniquely combines an automated process with a human touch, enabling more efficient and effective decision-making and new levels of confidence in the file creation and transformation processes.

AmberFin has experienced growth of 65% in the last year thanks to hundreds of iCR systems being deployed worldwide. Systems that are trusted where quality matters by some of the world’s leading media organizations including HBO, AP, Reuters, WWE, ITV, Sony Pictures, NBA, Turner Broadcasting, ZDF, NRK, National Geographic, BT, Discovery and Warner Brothers.


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